Assassin's Creed Publisher Excited About VR, But Also Has Some Concerns

"We think it's going to bring more players to the universe of Ubisoft video games and we are going to come with our brands."

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With Valve's Vive VR headset launching this fall and the Oculus Rift and Project Morpheus devices coming in 2016, the virtual reality space is indeed heating up. One publisher excited about the technology is Assassin's Creed and Far Cry company Ubisoft.

Chief executive Yves Guillemot said during an earnings call this week that Ubisoft is excited about VR and even has multiple games in development. But he also explained why the company is somewhat concerned.

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"We believe a lot in virtual reality because we see that it's really giving a chance for gamers to be more immersed in worlds and we are developing a certain number of games that are going to take advantage of these new possibilities," Guillemot said.

"What we are doing is working on the different brands we have to see how we can take advantage of those new possibilities but in making sure also that we don't suffer from what comes with it, which is the difficulty to play a long time with those games."

Overall, however, Guillemot said Ubisoft is "very bullish" about the potential of VR.

"We think it's going to bring more players to the universe of Ubisoft video games and we are going to come with our brands," he explained. "We'll have a few titles coming in the first year and we'll have regular games coming following that."

Though we now have release windows for the three major VR headsets (Vive VR this fall, Oculus in Q1 2016, and Morpheus in the first half of 2016), pricing information is being kept under lock and key. For its part, Oculus VR executive Nate Mitchell explained last week that the Rift will cost more than $200 but less than $1000.

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