Apple TV's Musical Comedy Schmigadoon Gets First Trailer

The creative comedy lands on the streaming service on July 16.


Apple TV+ has finally dropped the first official trailer for Schmigadoon, an upcoming musical series starring Keegan-Michael Key and Cecily Strong as a couple on the outs who suddenly find themselves in a magical town that looks like a musical from the 1940s, full of people singing. However, the couple is unable to leave until they find their true love. The six-episode comedy hits the streaming service on July 16.

In addition to Key and Strong, the trailer also showcases roles from Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski, Ann Harada, and Martin Short. The show, full of original songs and a great over-the-top premise, will certainly pack the performers to execute it expertly. Check out the trailer below and see for yourself.

Co-created by Ken Daurio and Cinco Paul (who together wrote the screenplays for the Despicable Me trilogy), who serves as showrunner and wrote all of the original songs, Schmigadoon is also executive produced and directed by Barry Sonnenfeld (Men in Black trilogy). Lorne Michaels is also a co-executive producer. In addition to starring, Strong also produces. Schmigadoon will air weekly starting July 16 through to August 13.

During the TCA winter press tour earlier this year, Key joked that the series has been "one of the greatest acting challenges of my career" as someone who loves musicals but whose character can barely tolerate them--and must remain perplexed by the townspeople around him who are constantly speaking.

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