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Apple to buy Kinect company - Report

iPhone maker to acquire PrimeSense for around $345 million, according to new report.

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Global technology giant Apple is in talks to acquire PrimeSense--the company that created the technology behind the Xbox 360's Kinect camera--according to Israeli publication Calcalist and corroborated by AllThingsD.

Sources said the deal, estimated to be valued at around $345 million, is not finalized, though it is expected to close by the end of this week. Notably, Microsoft created the updated Kinect camera for Xbox One in-house.

Apple is rumored to be working on wearable devices and its own line of televisions, which could hypothetically incorporate motion-sensing technology. The iPhone maker has not commented on the rumor and PrimeSense said, "We do not comment on what any of our partners, customers, or potential customers are doing and we do not relate to rumors or recycled rumors."

Rumors regarding an Apple acquisition of PrimeSense date back to July, when Calcalist first reported that talks began between the two companies. At the time, the acquisition figure floating around was $280 million.

The Xbox One will be released this Friday, November 22. All units will include a Kinect camera. Keep checking back with GameSpot this week for more written and video content surrounding the next-generation console.

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