Apple Reportedly Making $1 Billion Push To Bring Its Movies To Theaters
The company has apparently looked at working with other film studios.
Killers of the Flower Moon, starring Leonardo DiCaprio, may get a big theatrical release from Apple. Reportedly, the Cupertino company is looking to put forth $1 billion annually to make movies arrive on the big screen in addition to the streaming service Apple TV+.
Bloomberg adds that Apple has explored partnering with movie studios to get some of its films this year released theatrically. Possibilities include Killers of the Flower Moon, directed by Martin Scorsese; Argylle, directed by Matthew Vaughn and starring Henry Cavill and Bryce Dallas Howard; and Ridley Scott's Napoleon.
Apple wants its movies released in thousands of theaters for more than a month, per Bloomberg. The company apparently sees this as a way to not only appease creative talent, but also as a way to build the Apple TV+ brand. That said, nothing has been set in stone yet.
Apple TV+ got more expensive at the end of last year. The streaming service behind Ted Lasso and Severance now costs $7 per month, when it previously was only $5.
There is no release date yet for Flowers of the Killer Moon, but it is a "different movie" after Osage Nation input. The film also stars Robert De Niro, Jesse Plemons (who portrays Tom White, the part originally written for DiCaprio), Lily Gladstone, and Brendan Fraser.
One upcoming movie that will skip theaters but premiere on Apple TV+ is Tetris. Starring Taron Egerton, the film will debut March 31 on the streaming service.
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