Apple named most valuable brand in the world
iPhone maker surpasses Coca-Cola to become most valued global brand, according to new report.
Apple placed second in the 2012 report, rising from number eight in the 2011 findings.
The report estimates Apple's brand value at $98.3 billion, up 28 percent year-over-year, outpacing Coca-Cola's $79.2 billion (+2 percent year-over-year).
Interbrand's valuation methodology factors in market, brand, competitor, and financial data to determine overall brand performance and value.
Xbox maker Microsoft (5), PlayStation owner Sony (46), and Mario house Nintendo (67) also landed in Interbrand's top 100 chart.
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