Apple Launches Red iPhone For A Good Cause

New color marks partnership with AIDS charity Red


If red's your color, Apple has a phone for you. The company has unveiled a new iPhone 7 and iPhone 7 Plus in a bright red aluminum finish.

CEO Tim Cook said the phone marks Apple's 10-year partnership with Bono's charity Red, which funds projects to stop the global spread of AIDS and help those living with HIV in sub-Saharan Africa. Apple has donated $130 million to Red over that time, and the company has a history of creating red products to highlight the partnership.

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"Since we began working with Red 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products from the original iPod nano Project Red Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch" said Cook.

"The introduction of this special edition iPhone in a gorgeous red finish is our biggest Product Red offering to date."

The red iPhone 7 and iPhone 7 Plus will be available in 128 GB and 256 GB models on March 24, starting at US $749 / £699 / AU $1,229.

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