Apple App Store marks 10 billionth download

Online marketplace celebrates milestone; 10 billionth app purchaser receives $10,000 gift card--after hanging up on call from Apple.


Anyone questioning how huge the Apple App Store has become can now lay their doubts to rest. Over the weekend, the tech giant announced that over 10 billion apps had been downloaded from the store by the planet's 160 million-plus iPhone, iPod Touch, and iPad owners. The app store currently offers 350,000 apps in 20 categories, including reference, business, news, sports, health, travel, and--increasingly--games.

Apple's App Store has seen over 10 billion downloads.
Apple's App Store has seen over 10 billion downloads.

The 10 billionth download was a free game, Paper Glider, and the woman who downloaded it, Gail Davis of Orpington, Kent, UK, was set to receive a $10,000 App Store gift card. However, according to a report on the blog Cult of Mac (via CNET), Davis didn't believe a call from Apple's VP of iTunes Eddy Cue was real. Believing she was receiving a call from a telemarketer, she hung up, only to be told by her two teenage daughters--who downloaded the app--that the call was authentic.

"The girls came down and said it wasn’t a prank," Davis told Cult of Mac. "I had a moment of panic. The more I thought about it, the more I realized it was a genuine call. The girls were getting quite tense. They never would have forgiven me. They would have held it against me for all eternity."

Lucky for Davis, one of Cue's associates called reportedly called back and she received her prize.

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