Another Reason to Believe Red Dead Redemption 2 Is Happening

Take-Two CEO Strauss Zelnick says, "It seems quite obvious that Red Dead is a permanent franchise."

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If Red Dead Redemption's 13 million copies sold wasn't enough evidence that a sequel is likely to happen, then Take-Two CEO Strauss Zelnick's comments this week should hammer the point home: A sequel is most likely in the works. Speaking this week during the Cowen and Company analyst conference, Zelnick described the Red Dead brand as a "permanent" franchise that can sit alongside the likes of Grand Theft Auto or Borderlands.

Zelnick's comments came as part of a response to a question about why Take-Two takes a "selective" approach to releasing games rather than flooding the market with new games.

"It seems quite obvious that Red Dead is a permanent franchise" -- Take-Two CEO Strauss Zelnick

"The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more," Zelnick said. "So our selective approach, which we've taken since '07 I think has paid off. Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent."

"I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others," Zelnick added. "But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."

This is actually the second time Zelnick has referred to Red Dead Redemption as a "permanent" franchise, following comments from July 2013. Also during the presentation, Zelnick said Take-Two has an enviable track record of quality, though he did acknowledge that the company has made poor bets before--like 2011's Duke Nukem Forever.

"We have a really high hit ratio. It's probably not realistic to believe it could be much higher than it is. We've had precious few flops. And at least, of the few I can think of--and I can think of a few, sadly--at least one of them was just a misguided decision on my part, which was Duke Nukem," Zelnick said. "And a couple others are the natural success and failure of any entertainment company, except our hit ratio is much higher than anyone else's. So much as I'd love to say we make no mistakes, if you're not making any mistakes at all you're probably not trying hard enough. And the business does have inherent risk. And you do need to push the envelope. And if you're pushing the envelope, now and then you'll get it wrong."

Duke Nukem Forever was not adored by critics. But it was a top-selling title upon release in June 2011, and is considered by some to be the Chinese Democracy of video games, in that it's remarkable that it even exists. The game was announced in 1997 and was considered to be dead at multiple points before Gearbox Software scooped up the rights and finished it off.

"If you're not making any mistakes at all you're probably not trying hard enough" -- Zelnick

Finally, Zelnick was asked a question about the future of BioShock. He wouldn't give anything specific about where the series may be headed in the future, but agreed with the interviewer's suggestion that the BioShock series overall has not reached its commercial potential yet.

"We haven't given any color on how you should think about it yet except we do believe it's beloved; we think it's important [and] certainly something that we're focused on; something 2K Marin will be responsible for shepherding going forward. I don't want to say much else except to agree with you. I think there's a lot of upside in that franchise," Zelnick said. "It hasn't necessarily been realized yet. And the question for the future, assuming we decide to answer the question, would be 'How do you stay true to that creatively?'; 'How do you do something exciting?'; and 'How do you do expand the market?'. That would be the natural drill. We're starting from a good point on it. And certainly it's been a great piece of business for us; it's been a profitable piece of business."

The most recent entry in the BioShock series, last year's BioShock: Infinite, has shipped over 6 million copies to date. Developer Irrational Games dissolved earlier this year, and all development on the franchise in the future will be handled by 2K Marin.

Also during the investor conference this week, Zelnick defended microtransactions, saying, "We're in the business of delighting consumers. And when we design our virtual currency packs, we do it in a way that will make consumers happier, not sadder that they are engaged with our games. That is a different point of view than most of our peers in the business."

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Avatar image for youre_a_sheep
youre_a_sheep

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Their next project should be obvious:

Duke Nukem Redemption

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yngsten

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<< LINK REMOVED >>

badabam pssssssssssh!

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Dasim64

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If they do I hope it's Marston in his early days and not his whiny good-for-nothing son. If they go much past the Red Dead Redemption time frame they won't even be westerns any more.

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billyriz

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<< LINK REMOVED >> Probably be a new character altogether

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voice_of_enigma

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Red Dead Revolution!

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youre_a_sheep

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<< LINK REMOVED >> I can't imagine why my reply is "pending" but I'll try again.

Just once I'd like someone to explain how Jack Marston should have acted. "Gosh pa, I'm so glad you have this sketchy past rapidly catching up with you and that ma was a lady of the evening. May such fortune smile on me my whole life."

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youre_a_sheep

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@Dasim64 Just once I'd like someone to explain how Jack Marston should have acted. "Gosh pa, I'm so glad you have this sketchy past rapidly catching up with you and that ma was a lady of the evening. May such fortune smile on me my whole life."

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youre_a_sheep

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Seriously Gamespot, this is ridiculous.

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Wicked869

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Half Life was supposed to be a permanent franchise too.

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gamingfriendly

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<< LINK REMOVED >> Till Valve found out they cant count to 3.

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deactivated-5d762a7e1423c

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RDR, IMO, is the best game of all time (very close with the ME series)...take your time; get it right.

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Drkr_Zen

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Sure hope to see more. GTA is old and stale to me... they're good $20 dollar games, but they get boring so, so fast (my open world crime needs are satisfied with Saint's Row nowadays).


But RDR, and Revolver before it, are simply awesome. I had such fun with RDR's multiplayer, the awesome open world and that story was simply phenomenal. RDR stood out in so many ways.

2 • 
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RabidBurp

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There better be a PC version this time.

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Gravity_Slave

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Lol click your heals Dorathy. The PC "only" snobs need to quit their hatin and whining and just get a console already.

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gottago42

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@RabidBurp

all you PC elitist gonna do is just pirate the game so why should the developer even bother

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yngsten

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@gottago42

Plenty of torrents of RDR for X360, and since you insist on calling every guy who want to play RDR on PC an elitist pirate, it pretty much makes you a crying console fanboy, protecting your precious box. How come? Coudln't stand those comparison vids, that's why. I played it on PS3, awesome game!

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jski

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<< LINK REMOVED >> There won't be. I doubt we will see GTAV either. Who cares?

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Homey_D_Clown

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GTA5 on PC and new consoles will be announced at E3 this year.

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gamingfriendly

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<< LINK REMOVED >> Don't count on it.

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Billzihang

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Someone should tell people working in the games industry that it isn't a requirement to speak in riddles, and half-facts.


Why not just be more honest and open? You don't see this kind of shadyness in any other business.

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horizonwriter

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@billzihang Please tell me that was sarcasm or I foresee you getting hustled... alot.

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BuBsay

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This is honestly one of the few games that could come out that would make me buy a console from the current gen.


Between this and Project: Beast it looks like I might be getting a PS4...

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bourne714

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The only thing lacking as far as Red Dead Redemption goes, and something that I really hope to see in the sequel is more RPG elements. Im not saying full blown Elder Scrolls type RPG, but at least more interaction with NPCs with a dialogue wheel. Plus a bit more customisation. Either way, a truly can't wait to play the next Red Dead.

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Sushiglutton

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<< LINK REMOVED >> I dunno, I kind of prefer the action-adventure style. My biggest issue was the lackluster duel mechanic.

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everson_rm

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<< LINK REMOVED >> GTA san andreas man! After that, every gta feels like an step backward!

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GabrielX-X

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Red Dead: Tombstone.

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Sushiglutton

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Awesome, loved RDR and westerns in general! I really wanna play it with the ol' kb/m though. Would feel a lot more like a gunslinger if you could aim properly!

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everson_rm

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@Sushiglutton I CAN aim properly with a controller... just sayng.

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Sushiglutton

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<< LINK REMOVED >><< LINK REMOVED >> Oki-doki good for you Osama Bin Kitten

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everson_rm

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@Sushiglutton @everson_rm Silence, or I kill you! (read this in achmed voice!)

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OldDadGamer

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OldDadGamer  Moderator

Seems to me that he sorta kinda maybe in that way they have of doing so without doing so announced that Bioshock 4's being done.


In this business, if they don't deny they're doing something, they're doing it. If they say with absolute certainty that they ARE doing something, they aren't.

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thegaminggizmo

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Its read dead 3! not 2! ffs! how do people always get it wrong??

it goes:

Red Dead: Revolver (1)
Red Dead: Redemption (2)
Unannounced (3)


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GameFan1983

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<< LINK REMOVED >> no one give a flying damn on how rockstar code name their next game, be RD3, 45 or 46.2321290, everyone knows it's gonna be a quality product and it will be every gamer's dream game, that is the only thing people care

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Warriors30

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<< LINK REMOVED >> Yeah, it's the third Red Dead, but it's also the second Read Dead Redemption. ;)

Nothing wrong with the headline.


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everson_rm

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<< LINK REMOVED >> It will be Red Dead Revenge! You can write that in a wall! ;)

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Creed02

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<< LINK REMOVED >><< LINK REMOVED >> Red Dead Rival or Revolution or its a still Rumor..

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Bryjoered07

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<< LINK REMOVED >> Funny you say that, because if they released the original RDR for PC right now with modern graphics I would pay the full $60 dollars without even batting an eye. So, would 100,000s of other PC gamers. R* was pretty lame to not release it on PC, the reason is they didn't need to. Why spend the time and money to develop it for PC when it crushed console sales? They would make a ton of money if they released it for PC, but they don't even need the money is the real issue. This is the same issue with GTAV.

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Creed02

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<< LINK REMOVED >><< LINK REMOVED >> And plus secretly funded by sony and ms to release on consoles as a first priority

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Creed02

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<< LINK REMOVED >> And who you ? Leader of beggar ?

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everson_rm

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<< LINK REMOVED >><< LINK REMOVED >> NO, im just a filthy console, pc, mobile (DS, psp and Vita no phone) gamer!

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