Another Reason to Believe Red Dead Redemption 2 Is Happening

Take-Two CEO Strauss Zelnick says, "It seems quite obvious that Red Dead is a permanent franchise."

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If Red Dead Redemption's 13 million copies sold wasn't enough evidence that a sequel is likely to happen, then Take-Two CEO Strauss Zelnick's comments this week should hammer the point home: A sequel is most likely in the works. Speaking this week during the Cowen and Company analyst conference, Zelnick described the Red Dead brand as a "permanent" franchise that can sit alongside the likes of Grand Theft Auto or Borderlands.

Zelnick's comments came as part of a response to a question about why Take-Two takes a "selective" approach to releasing games rather than flooding the market with new games.

"It seems quite obvious that Red Dead is a permanent franchise" -- Take-Two CEO Strauss Zelnick

"The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more," Zelnick said. "So our selective approach, which we've taken since '07 I think has paid off. Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent."

"I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others," Zelnick added. "But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."

This is actually the second time Zelnick has referred to Red Dead Redemption as a "permanent" franchise, following comments from July 2013. Also during the presentation, Zelnick said Take-Two has an enviable track record of quality, though he did acknowledge that the company has made poor bets before--like 2011's Duke Nukem Forever.

"We have a really high hit ratio. It's probably not realistic to believe it could be much higher than it is. We've had precious few flops. And at least, of the few I can think of--and I can think of a few, sadly--at least one of them was just a misguided decision on my part, which was Duke Nukem," Zelnick said. "And a couple others are the natural success and failure of any entertainment company, except our hit ratio is much higher than anyone else's. So much as I'd love to say we make no mistakes, if you're not making any mistakes at all you're probably not trying hard enough. And the business does have inherent risk. And you do need to push the envelope. And if you're pushing the envelope, now and then you'll get it wrong."

Duke Nukem Forever was not adored by critics. But it was a top-selling title upon release in June 2011, and is considered by some to be the Chinese Democracy of video games, in that it's remarkable that it even exists. The game was announced in 1997 and was considered to be dead at multiple points before Gearbox Software scooped up the rights and finished it off.

"If you're not making any mistakes at all you're probably not trying hard enough" -- Zelnick

Finally, Zelnick was asked a question about the future of BioShock. He wouldn't give anything specific about where the series may be headed in the future, but agreed with the interviewer's suggestion that the BioShock series overall has not reached its commercial potential yet.

"We haven't given any color on how you should think about it yet except we do believe it's beloved; we think it's important [and] certainly something that we're focused on; something 2K Marin will be responsible for shepherding going forward. I don't want to say much else except to agree with you. I think there's a lot of upside in that franchise," Zelnick said. "It hasn't necessarily been realized yet. And the question for the future, assuming we decide to answer the question, would be 'How do you stay true to that creatively?'; 'How do you do something exciting?'; and 'How do you do expand the market?'. That would be the natural drill. We're starting from a good point on it. And certainly it's been a great piece of business for us; it's been a profitable piece of business."

The most recent entry in the BioShock series, last year's BioShock: Infinite, has shipped over 6 million copies to date. Developer Irrational Games dissolved earlier this year, and all development on the franchise in the future will be handled by 2K Marin.

Also during the investor conference this week, Zelnick defended microtransactions, saying, "We're in the business of delighting consumers. And when we design our virtual currency packs, we do it in a way that will make consumers happier, not sadder that they are engaged with our games. That is a different point of view than most of our peers in the business."

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daikkenaurora12

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This game should happen.

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OddJob117

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That could be interesting, but what time would it take place? The wild west is basically dead by the end of rdr, would it come before? The plot of rdr wrapped up pretty well, who would we play as? Nobody wants to play as Jack

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GabrielX-X

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Hope it would be wild west 1800+ time line with badass Clint Eastwood style <3

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CTR360

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RDR one of the best games last gen and overall for me i hope RDR2 next year i want see official news and gameplay footage

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jack00

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RDR wasn't only of the best games I played last gen but one of the best my entire life, and I have been gaming for almost 2 decades.

Bring on more Red Dead please.

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Youmadd

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Not sure how this is news. He said the same a year ago during an investor call -- that Red Dead is a "permanent franchise"


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filipeaz

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BRING IT ON! I'd love a new Red Dead, more than a new GTA or Bordelands.

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Elnath10

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Now that's a great news! I love Rockstar Games.. and Red Dead Redemption I think is the best game they've made so far... my favourite by far, with all the respect for GTA series.. and other awesome games...

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M-Yu

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This is great news. Red Dead Redemption was incredible. It's one of my favorite games in the last generation. The entire story stayed with me after it was over. Very few games can do that to me. The Last of Us did it, as well as Metal Gear Solid 4.

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xKami786

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We need another RDR game for sure it's defo one of the best games ever made ans R*s finest game to date (sorry GTA5 you were good but just not on the same level)

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Mariner32

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I'd love a third Red Dead game. Make it happen!

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CyberSteak

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This guy...gets it.

I'll buy into the next gen for RD2.

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foxrock66

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Red Dead Redemption remains my favorite game of last gen by far

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Youmadd

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@foxrock66 I'm of the glorious PC master race, and RDR on X360 is one of my favorite games of all time.

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headbanger1186

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And while you're at it please port it to the PC along with GTA V Rockstar. I mean the PC world will stay afloat without them but it's nice to know what potential they hold with mods and such.

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gamefreak215jd

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<< LINK REMOVED >> The entire franchise was a console exclusive starting from Red Dead Revolver.

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Trevorbangbang

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<< LINK REMOVED >> Reasons for hating R*.......


R* hates PC gamers apparently...lol

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headbanger1186

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<< LINK REMOVED >><< LINK REMOVED >> No just seems like they've been pushing to get it out for the current gen consoles before the PC, it's understandable since it will yield higher sales, just wish they'd hurry up with the PC ports, I don't know what to say for Redemption but GTA started off on the PC and they have stepped it up with their PC ports in recent years.

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VexxRed

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<< LINK REMOVED >> Amen Broski!

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LonelyHippie27

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Red Dead is the best game R* has ever produced (imo). Delivered on every level. GTA V on the other hand, well they are taking big risks right now (and not the good ones). Even though the fans are in the millions, they still lost a lot of people due to lack of robbing banks, online and off. Honestly, they're lucky I'm still playing this game after all the money I put into it.

They need to borrow things from previous R* titles. For instance, there are no executions in GTAV like there were in Red Dead, and that gets to me. At least pump up the gore. Now if they implement Zombies like in RDR, then I'll be happy.

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KingDukas

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Red Dead Rhubarb & Custard. Mmmmmmm.....

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bubba_1988

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I have mixed thoughts about another Red Dead game in the near future. On one hand RDR was one of if not the best games I have played last generation and I would not hesitate to revisit that world again. On the other hand if a new Red Dead game were to be revealed at this E3 with a possible release date a year from now the game would most likely be released on both PS3 and X360 as well. If that were to happen it would water down the PS4 and X1 versions.

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PlaystationZone

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Its really happening new game from series but i would like another GTA Game GTA6 since i gave gta5 10/10 in my option but for red dead 3 what else they can take the series because last game was end of the westen so how bring game back?

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LonelyHippie27

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<< LINK REMOVED >> A prequel man, when Marston was a bad guy.

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NTM23

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I don't really know how I'm feeling about it. I just hope it's amazing and, like Grand Theft Auto 5, doesn't take a step back in terms of almost everything, at least in my opinion. I thought GTA5 was superb (9.0, no more, no less), but Red Dead Redemption, after my initial reaction of getting it for my friends birthday and being somewhat indifferent about it, though finally getting it myself and finishing it, it turned out to be one of my favorite games to date, and my favorite open world game. Oh yeah, and I don't think my friend even finished the game...

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Boddicker

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I hope RDR2 happens during the Civil War and we can pick sides without the South automatically being portrayed as evil. The North did some pretty horrific shyte too.

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diggyphelps

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@Boddicker Lol, this might be the weirdest, most uncomfortable post I've ever read on here.

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Boddicker

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<< LINK REMOVED >> Well, a prequel would be the most logical choice since the "Wild West" setting was in its twilight years at the beginning of the 1900's. Once the railroads brought civilization it was officially over.


What's more iconic than the Civil War? Maybe the Rail Wars?

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blueinheaven

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I tried really hard to like Red Dead and failed. The graphics were just awful. I really have to stop going from PC games to console it's doing my head in.

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gamefreak215jd

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<< LINK REMOVED >> Graphics ain't everything.

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Trickymaster

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This a million times. The atmosphere of Red Dead was something else. I haven't been pulled into a game like that since Wind Waker. It just feels like you can almost breathe the air and the freedom of the Wild West. Make it happen again, but please allow us to swim...

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senorbusyman

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red dead redemption 2? blah call it red dead rebellion sounds better

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Dook_Pukem

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<< LINK REMOVED >> or "Red Dead Resurrection". John Marston returns from the grave and throws body parts at his foes like Stubbs the Zombie

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Undead-Souls

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Oh man I sure hope the red dead sequel is announced at E3! I better get a box of kleenex just in case ;D

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93ChevyNut

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<< LINK REMOVED >> Kleenex for happy tears or ........ something else? Nevermind, I don't want to know.

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LonelyHippie27

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<< LINK REMOVED >> Good F***n luck, R* NEVER does E3. But here's to hoping they do!

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CaptainBerserk

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Wasn't the production of this game announced a couple of years back? "Red Dead Rebellion" was the working title if i recall correctly.

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NTM23

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@Metallicwolf29


What's with all the periods? Makes it weird.

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theslovakian38

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please make a bully 2 in the mean time

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PlaystationZone

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<< LINK REMOVED >> Didnt like bully 1 because gameplay but it will change that because i think bully 2 be better and i think set in college in usa still and go on school trips as well.

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getyeryayasout

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I'm really looking forward to seeing what Rockstar can pull off with the PS4 and X1, because they sure seemed to master the 360 and PS3 last gen. Just thinking of RDR2 on my PS4 makes me all tingly.

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PlaystationZone

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<< LINK REMOVED >> And see what they can do for next gta game and bully 2 .

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NTM23

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@getyeryayasout


Though compare GTA4 to five. Dang.

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RexPowerColt

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Best sleeper hit in many years IMO. Was totally blown away by it. Still love to fire it up once in awhile, grab a drink and play poker and black jack up at Thieves Landing

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