Another Reason to Believe Red Dead Redemption 2 Is Happening

Take-Two CEO Strauss Zelnick says, "It seems quite obvious that Red Dead is a permanent franchise."

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If Red Dead Redemption's 13 million copies sold wasn't enough evidence that a sequel is likely to happen, then Take-Two CEO Strauss Zelnick's comments this week should hammer the point home: A sequel is most likely in the works. Speaking this week during the Cowen and Company analyst conference, Zelnick described the Red Dead brand as a "permanent" franchise that can sit alongside the likes of Grand Theft Auto or Borderlands.

Zelnick's comments came as part of a response to a question about why Take-Two takes a "selective" approach to releasing games rather than flooding the market with new games.

"It seems quite obvious that Red Dead is a permanent franchise" -- Take-Two CEO Strauss Zelnick

"The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more," Zelnick said. "So our selective approach, which we've taken since '07 I think has paid off. Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent."

"I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others," Zelnick added. "But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."

This is actually the second time Zelnick has referred to Red Dead Redemption as a "permanent" franchise, following comments from July 2013. Also during the presentation, Zelnick said Take-Two has an enviable track record of quality, though he did acknowledge that the company has made poor bets before--like 2011's Duke Nukem Forever.

"We have a really high hit ratio. It's probably not realistic to believe it could be much higher than it is. We've had precious few flops. And at least, of the few I can think of--and I can think of a few, sadly--at least one of them was just a misguided decision on my part, which was Duke Nukem," Zelnick said. "And a couple others are the natural success and failure of any entertainment company, except our hit ratio is much higher than anyone else's. So much as I'd love to say we make no mistakes, if you're not making any mistakes at all you're probably not trying hard enough. And the business does have inherent risk. And you do need to push the envelope. And if you're pushing the envelope, now and then you'll get it wrong."

Duke Nukem Forever was not adored by critics. But it was a top-selling title upon release in June 2011, and is considered by some to be the Chinese Democracy of video games, in that it's remarkable that it even exists. The game was announced in 1997 and was considered to be dead at multiple points before Gearbox Software scooped up the rights and finished it off.

"If you're not making any mistakes at all you're probably not trying hard enough" -- Zelnick

Finally, Zelnick was asked a question about the future of BioShock. He wouldn't give anything specific about where the series may be headed in the future, but agreed with the interviewer's suggestion that the BioShock series overall has not reached its commercial potential yet.

"We haven't given any color on how you should think about it yet except we do believe it's beloved; we think it's important [and] certainly something that we're focused on; something 2K Marin will be responsible for shepherding going forward. I don't want to say much else except to agree with you. I think there's a lot of upside in that franchise," Zelnick said. "It hasn't necessarily been realized yet. And the question for the future, assuming we decide to answer the question, would be 'How do you stay true to that creatively?'; 'How do you do something exciting?'; and 'How do you do expand the market?'. That would be the natural drill. We're starting from a good point on it. And certainly it's been a great piece of business for us; it's been a profitable piece of business."

The most recent entry in the BioShock series, last year's BioShock: Infinite, has shipped over 6 million copies to date. Developer Irrational Games dissolved earlier this year, and all development on the franchise in the future will be handled by 2K Marin.

Also during the investor conference this week, Zelnick defended microtransactions, saying, "We're in the business of delighting consumers. And when we design our virtual currency packs, we do it in a way that will make consumers happier, not sadder that they are engaged with our games. That is a different point of view than most of our peers in the business."

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maciejkpl

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Guys, you know what would kill? Jack Marston turned into bandit. Why? Because a lot of cool things you can do in the WW would be train and bank heists, shootouts with other gangs, avoiding sheriffs that are coming to get you. I know that I would be close to GTA that way, but there's a lot of room for innovation and stuff.


I'm currenty re-watching all classic westerns and replaying RDR and man, there is so much to do here!

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UG-Queen-B

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For the love of all that is good, please just give us a date. Even if it's 2 years from now just give us something R*.


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kpballin4life

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Red Dead would win game of the year every year and sell 100 million units if they came out with it as much as GTA...... The only things I would really consider changing in the game is adding more things to use the money you earn in the game for example: why not, in this new version, add more depth to the game by allowing you to build and manage your very own settlement ranch with missions designed for those purposes similar to the way the missions were once you were allowed to return to your homestead in Red Dead Redemption. Adding this element to the game would truly make it endless in terms of never having to start a game over from the beginning just because you completed everything possible it would add much needed depth to games like Red Dead and this would also be able to translate over to GTA.. Where again you have to suffer from having tons of cash in the game with no use or purpose once you've bought all the guns, all the cars, and all the other buy-able things, there is nothing left but to start from scratch.... Its just my opinion but shouldn't kingpins of GTA and Outlaws from Red Dead be able to own and manage property you can't mimmick organized crime in a game without the property management aspect involved.... This one idea would truly change gaming and would put an Rockstar head and shoulders above all the others!!!

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brunod_f

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A new Red Dead game with the features from Next Gen consoles would be awesome! I really hope they're working on it (and a PC version for it too, this time around, please).

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Viral-venom13

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Oh there is a sequel happening alright and i'll be there to get my copy even long after i'm killed in cold blood Red, long gone forgotten and Dead and arise from my grave by this awesome game's temptation to re-live my glory gamer days in oh so sweet, sweet, sweet Redemption!! XD

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RazielKain2014

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I want this... No I need this so bad.. Red Dead Redemption was/is my fave game on PS3, going to risk abuse now and say it was better than GTAV and the Last of Us... And I'm a massive Assassins creed fan...

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PhillyWarrior

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I want Red Dead 2 NOWWWWWWWW... PLEASE......

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Chewbacca72

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Jack Marston in World War 1. I'm sure there's some gunplay and horses there.

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themc_7

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If you want more John Marston, you gotta go prequel.

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Kevlar101

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It amazes me how so many fools don't realize that Red Dead Redemption is actually already the second game in the series.

Red Dead Revolver came first.

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HavanaSammich

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I don't see any way that there could be a sequel seeing as that Redemption finished in 1915 or something like that. An unrelated game set before that however... Or a prequel.

John Marston's early days? He had a great voice didn't he.

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Duke_51

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<< LINK REMOVED >> I don't know a game set in the 1920's would be kind of cool, maybe with Jack Marston as the protagonist. I imagine it being somewhat similar to Boardwalk Empire, that would be awesome.

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Senior_Rosa

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<< LINK REMOVED >> Red Dead Redemption is in fact one installment of the Red Dead Series. It was indeed the third one, and John Marston was not appearing in any of the previous stories. As a matter of fact, they made each story separately. They could as well do the forth installment continuing the story of Jack, or using quite another approach, like the early days of the West conquest.

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dcaseng

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Red Dead Redemption is the greatest game of all time. A next gen sequel is a MUST.

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rhymesmatter

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Borderlands a permanent franchise? lol...

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deactivated-5d9e7b16c132a

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Red Dead Rising: Revengeance

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SergeshD123

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<< LINK REMOVED >> and we play as Jack, who just recently changed his name to Jack The Ripper

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Viral-venom13

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<< LINK REMOVED >>

LOL!

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deactivated-5d9e7b16c132a

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I bought PS3 because of Red Dead Redemption, and played MGS. The bluray was the most useful thing out of it, and the only reason I ever played on it was because the games weren't available on the PC or else I would've played them on the PC.


I'm not doing it again. Didn't buy GTA5. I'm done with this exclusive bullshit that only serves as leverage to try and grab consumers by the balls. Games shouldn't be a reason to get a console, the console itself should be the reason.

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Croxus

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Sony shouold hire Zelnick, he has his way with the press, the hype he can create has no equal, not even among the likes of; EA,,MS and Blizzard...

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FBohler

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Read Dead Redemption was EPIC. A next gen sequel could be the turning point for massive adoption of X1 and PS4.

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valcrist09

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I want a new Red Dead so bad, Red Dead Redemption is by far the best open world game ive played. awesome gameplay, great story, solid mechanics and controls.

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euphoric666

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of course a new red dead is coming, but not redemption 2.

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tomservo51

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PS4 Exclusive.

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valknight

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<< LINK REMOVED >> HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA thats pretty funny..

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MAXAM999

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I think its a fact that Rockstar is officially becomes an Anti-PC gaming company lately

At least not yet ....

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Tuckpoint

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<< LINK REMOVED >> Look up the word "Oxymoron", because you can't think (assume) something and then present it as fact. At least not until you work for GameSpot.

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RobDev

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<< LINK REMOVED >><< LINK REMOVED >> thats not what oxymoron mean?

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G-Haven

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You mean RDR3.


Red Dead Redemption was already RDR2.

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TheVentrix

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<< LINK REMOVED >> No it's not. I don't understand how people don't get this. Revolver and Redemption have nothing to do with each other. In terms of letters, yeah you would be right but that's dumb lol. If they do anything with the marston family again, it would either be a redemption prequel or sequel but it will not be the third game in the "story." Only by number.

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MAXAM999

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<< LINK REMOVED >> Red Dead with a different sequel name

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Keitha313

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<< LINK REMOVED >> Red dead revolver then Red dead redemption

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valknight

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<< LINK REMOVED >><< LINK REMOVED >> now red dead revival.. gotta keep with the rdr format right?

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ravenglass1

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The new system's are so close to being pc like Xbox one, they said porting a game to pc or from a pc to XB1 would only take a few day's, so I don't think they will be any more pc hate.

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valknight

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<< LINK REMOVED >> there was also an article put out that the microsoft execs are tryign to focus again on games for pc so they want pc to be involved.

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quickshooterMk2

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console exclusive


no fuckin way.

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chieflion

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RDR was the best Rockstar game ever made.

GTA is fun and everything, but it never made me cry.

When Marston died, a part of me did as well.

And Jack was just an annoying prick who kicked the shit out of his horses.

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spikepigeo

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They've got a goldmine waiting for them in the form of RDR and GTAV for PC. They know it too. Despite that, both look unlikely at this point :(

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sammoth

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I would love to see it on this gen.

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Fred_Flatulence

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Is the TLOU better than RDR... yes or no?

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valknight

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<< LINK REMOVED >> different genre's shouldnt compare the two..

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advocacy

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About damn time.

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mjorh

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For fucks sake release this one for PC ...

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stev69

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<< LINK REMOVED >> I wouldn't hold your breath, R* treat pc gamers like second class citizens . Personally im past caring anyway i wouldn't buy any of their products period.