Anamanaguchi Uses Viral Marketing For Latest Album Release

Latest album from the band comes in video game form.

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Now Playing: Anamanaguchi's Fake Game: Capsule Silence Gameplay

[UPDATE #2] After spending some time with the game as released by Anamanaguchi, this seems a lot more like a viral marketing campaign for getting out music from the band. While our writer has been in contact with representatives from Anamanaguchi and someone who claims to represent developer NHX, the state of the game itself makes us skeptical that any of this has been more than a hoax meant to increase press for the band.

While in our writer's defense, we were contacted about the opportunity directly by representatives from Anamanaguchi, we apologize that we did not do due diligence in learning more about the game and the band's intentions.

We've reached out to Anamanaguchi for further comment and will update this story with any additional details if the information is legitimate.

-- Justin Haywald, Senior Editor

[UPDATE #1] Anamanaguchi has publicly commented on the game’s announcement and the band’s involvement with developer NHX, but the relationship does not seem to have been positive. In a series of tweets outlined below, members of Anamanaguchi call out NHX for being like "A TERRIBLE F**KING LANDLORD," and then the band released its version of the game for download in this tweet.

NHX has responded to GameSpot's request for comment with the following statement:

"As you know, the artist hast not only blatantly breached the number of provisions in the applicable recording agreement, it has also willingfully infringed on NHX's copyright rights with respect to these masters.

Equally important, without provocation, the artist has made false and disparaging statements on various websites about NHX.

All this, despite the fact that NHX has done nothing except wholeheartedly support the band, even though the band has made certain decisions that have financially damaged NHX."

We have also reached out to Anamanaguchi for comment. We will update this story as we receive more information.

The original story follows:

Anamanaguchi, the band who did the music for Scott Pilgrim vs. the World and contributed songs to Bit.Trip Runner, will feature in their own video game this year. The band announced Capsule Silence XXIV in a press release to GameSpot, alongside images that show off the likenesses of the characters and settings but not actual gameplay or assets from the game. You can see them for yourself below.

Capsule Silence XXIV is developed by NHX. Capsule Silence was described by NHX media relations manager David Leonard as a "story-based world-exploration FPS with RPG elements" that has "music at the core of the experience."

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Gallery image 1Gallery image 2Gallery image 3

The player takes the role of Larold, an orphan trying to uncover the truth about his mysterious past. Anamanaguchi's band members are trapped in various parts of the game's world, and you're tasked with rescuing them. Each part of the world also contains a piece of an ancient artifact that players will have the choice to restore, destroy, or merge with the antonist's power.

Anamanaguchi created the soundtrack for the game and also had a "hands-on" role with development.

Capsule Silence XXIV is set for release this year for PC and Mac with console announcements coming soon. The developer is also currently looking at virtual reality as well.

If you think you've seen or heard about this game before, it might be because it appears to have been leaked via Dropbox earlier this month. Originally posted on 4Chan, the Dropbox link was reposted to the Anamanaguchi subreddit. The link contained a PDF that contained information on the game which matched the PR we were sent. It also included the same images as above. When we asked NHX for comment, the company replied with the following.

"We do not believe the document accurately represents this project or our company."

Since talking to NHX, both the Reddit thread's original post and the PDF have been removed.

A Twitter user also sent the PDF link to Anamanaguchi on Twitter, who appears to have acknowledged it. We've reached out to a representative for the band and will update this as more information becomes available.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Zezzler

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The short of whats going on here:

Anamanaguchi created this elaborate haox to get people to download a small unity game that in-turn actually contains their newest album (titled Capsule Silence XXIV). By playing through the game and collecting all of the tapes, you can then export the tracks to your computer, and even a funny new music video of Japan Air too.

So basically we get: 1. a cute little game 2. about 37 new anamanaguchi tracks 3. a new music video. It's a shame how weirdly everything was executed as the basic premise is really really cool. Lots of people are getting such a negative idea of whats going because of this and it really makes me sad because it's actually pretty neat!

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BruceWayneJr

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I've never heard of these guys, but I'll go out of my way to avoid them in the future. Good marketing stunt.

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inebriantia

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So the leak, the arguement, all of it, was just one big viral hoax in order to sell albums... that's way too much work. How about just making some great music?

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sscott0829tw

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DON'T **** UP WATCHDOGS2,FOR HONOR,GR:WILD LANDS

PLEASE UBISOFT...............

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Blitzer9999GT

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So... a free game somewhere i guess? wut.

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deactivated-5c79c3cfce222

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What a dumb thing.

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Jasurim

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Lol. Whoops.

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elheber

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This article is a mess. I'm trying to make sense of the order of events and how they relate to one another.

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Sgt-Damain

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Crappy band, crappy game. Does anyone actually care?

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Externalpower43

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Edited By Externalpower43

Huh. Well.....whatever.

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Defkid210

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Frog Fractions 2?

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RicanV

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RicanV  Moderator

If this is some weird way of marketing it's terrible. I wouldn't make the effort to download a free game via a twitter rage-rant.

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finaldasa

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Edited By finaldasa

Edit: Good on Gamespot for going the extra mile. Real fucked up for Anamanaguchi to use this website to promote a game.

I am 99% sure this is a PR stunt. In the game download that link to on Twitter there is a pdf filled with meme and joke images. The pdf claims to be NHX marketing related but clearly isn't.

Also, NHX seems to not exist? Google has no results. Their Twitter, NHX media or something, links to NHX.us which leads to a blank page.

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XenomorphAlien

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....what?

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inebriantia

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@xenomorphalien: The band paid money to a dev to make a game with their music. Then the company fake leaked a crappy game the band spent "millions" on. The band pretended to be upset, and pretended they were lied to over the quality, blasted them on twitter, hired fake people to pretend to be reps for the dev and released the game for free. All to spread word about their new album.

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DarkCaptain3

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Edited By DarkCaptain3

@inebriantia: They should have you writing this article as I just understood what you said better than I could understand the situation written in the actual article.

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XenomorphAlien

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@inebriantia: Thanks for clearing up that mess.

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LPDisturbedHU

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@xenomorphalien: Honestly, I have no idea what I just read. ha

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Iemander

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Anyone has anything on NHX or this David Leonhard guy? Can't find anything on them.

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Iemander

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Holy shit, I can understand they're pissed tho. 33 million bucks for that? What the **** did they do with all that money?

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DarkCaptain3

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@Iemander: The band never gave them 33 million dollars. That was a lie.

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snugglebear

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Edited By snugglebear

Those are screens of the game? Thats so bad.

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Abomination713

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Edited By Abomination713

I'm not really sure what I just read.

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MILK

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So the band agreed to be part of a game based on a band (which AFAIK, in the history of all games have always sucked), and then got all pissy and leaked the game when they realized it was shit?

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Thanatos2k

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What in god's name is going on.

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catsimboy

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When I first saw the announcement I thought "Oh another game made by a band or musician and this one isn't a mobile game so maybe this one won't suck. Maaaaybe?" and then this happens.

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deactivated-5a0b0bf0c8fa5

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**** this planet

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larsson85

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I love me some Anamanaguchi, but this game sounds terrible (at least from that leaked pdf).

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zyxahn

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I keep hoping someone will make a new Hellgate type of game. Not holding my breath for this one though.

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Validifyed

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FPS with RPG elements

- Sounded interesting until I realized its basically what Borderlands is, not that I think this will be a clone but Its worth remembering that its not all together an entirely new idea.

Also, that name... really doesn't just roll off the tongue does it? lol