AMC Theaters Announces And Launches Generic Streaming Service

Do we need yet another way to buy or rent movies?

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There are plenty of ways to rent or buy new release movies from Google Play to iTunes to Vudu and others. However, AMC Theaters has decided to step into the game with its new service, AMC Theaters On Demand.

Launching today, AMC Theaters On Demand allows users to watch movies that have completed their theatrical runs on devices like LG Smart TVs, Android phones, iOS products, Roku, and your PC. As a whole, there is nothing exceptional about the service, aside from it being attached to AMC Theaters.

There are two selling points for the service though. The main benefit comes for AMC Stubs users who will earn points with every purchase, which can be used at AMC theaters. Additionally, you can also purchase tickets to a movie you'd like to see. By combining streaming and the ability to purchase new movie tickets, AMC Theaters On Demand is doing what Fandango has been doing for quite some time now.

Currently, there are 2,000 movies from every major studio on the service, and later this year, it will expand more, including IFC Films and RLJE films, according to MarketWatch. Movies can be purchased in SD or HD ($20 for new movies) or rented for $6 in HD. We did not see an option for UHD on the site at the time of this writing.

Streaming is a booming venture at the moment, with seven major services debuting in the next year. While AMC Theaters On Demand is unlike these others, as it's not a monthly subscription service with its own original content, it's headed into a market that is already over-saturated with the aforementioned Vudu and others. Unless AMC Theaters On Demand can differentiate itself from its competitors, it may disappear as quickly as it launched.

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