Feature Article

AMC Stubs A-List, MoviePass, And Sinemia--We Put All 3 To The Test

So many movie theater subscriptions, so little time.

When MoviePass announced in August 2017 that it was changing its business model to a monthly subscription that cost $9.95 and allowed users to see a movie every day, the floodgates were officially open. Since then, the idea of a movie ticket subscription service has become the norm for those that like to see a lot of movies.

Now, though, there's competition. MoviePass isn't the only subscription service in the game anymore--and it might not even be the best, either. To find out which subscription service offers the best value, GameSpot put MoviePass, Sinemia, and AMC's Stubs A-List to the test.

MoviePass

The service that started it all. MoviePass was the first to offer a massive number of movie tickets for a low monthly price and has made quite a name for itself in the process. How can you not when charging $9.95 a month for a movie ticket every day?

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What Works

If you go to the movies a lot, MoviePass is a great option. The ability to see up to 31 movies every month for a $10 flat rate is hard to beat--even if there aren't 31 movies released in any given month. In theory, you could stay up to date on every major release. Additionally, MoviePass offers in-app ticket purchases from select theaters, which is a nice perk.

What Doesn't Work

The theaters that offer in-app ticket purchases are rare. The only other option is to check into the theater when you arrive and buy your ticket on the spot. All tickets must be purchased the day of the screening, so you can't plan ahead too far. Another wrinkle is that premium formats (3D, IMAX, etc.) are not available with the service at this point.

Additionally, MoviePass has begun assessing upcharges--Peak Pricing--for "in-demand" movies. However, the company hasn't revealed how it will determine what is in demand or how much the upcharge will be in all cases. According to the company, the new charge will start at $2.

The biggest knock against MoviePass, though, is the service itself. The terms of the subscription keep changing. Over the last year, this service has not only begun restricting you from seeing a movie a second time but is also requiring users to submit photos of their ticket stubs and is tinkering with temporarily locking specific movies in certain locations. When attempting to buy a ticket to a screening of Red Sparrow back in March, the title was simply blocked out on the app. When I tweeted MoviePass to ask why, it quickly responded, "As we continue to enhance our service for everyone, certain inventory may not be available at all times." Of course, there was no warning that this would be happening.

AMC Stubs A-List

The newest player on the block is AMC's response to MoviePass. The world's largest movie theater chain has integrated a subscription service to its loyalty points system. AMC Stubs A-List offers three tickets each week for the monthly price of $19.95.

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What Works

The most exciting thing about A-List is it's all contained within the AMC Theaters app--it's where you find the movies, buy the tickets, and have them scanned at the theater. With that in mind, it's also linked to your Stubs account. As a member, you get access to Stubs Premium, which allows you to collect points from concession purchases that earn you rewards.

The nicest perk of A-List, though, is access to premium formats. Not only can you watch movies repeatedly, but you have access to IMAX, 3D, Dolby, and AMC Prime screenings. There are no restrictions.

What Doesn't Work

The big problem with A-List is it only works at AMC theaters. While it is the world's largest theater chain, that doesn't mean everybody lives near one. If there's not an AMC in your neighborhood, you're out of luck.

Of course, there's also the fact that you're paying twice as much as MoviePass for less than half of the movies. However, this should only concern you if you know you'll be seeing more than three movies each week.

Sinemia

Sinemia is seemingly a dark horse that came out of nowhere. However, it's been around since 2014 with offerings in the UK, Canada, Turkey, and Australia. It made its presence known in the US market in May with four different pricing options:

  • $4.99 per month for 1 standard movie ticket
  • $6.99 per month for 2 standard movie tickets
  • $9.99 per month for 2 of any movie ticket (3D, 4D, IMAX)
  • $14.99 per month for 3 of any movie ticket (3D, 4D, IMAX)
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What Works

The best thing about Sinemia is it allows you to purchase tickets to just about any movie theater. Those locked out on MoviePass typically aren't in Sinemia and it also works for the AMC theaters found in A-List. There are also a variety of plans to meet your moviegoing needs, provided you don't head to the theater multiple times each week.

For fans of premium format films, the top two plan options give access to IMAX, 3D, 4DX, and practically any other upcharge option a theater might offer--and it's all included in your monthly price.

What Doesn't Work

The biggest issue with Sinemia is the app itself. In trying to simplify the design, it's become a bit confusing. Want to buy a ticket to an upcoming film? Head to the planning tab. From there, though, you'll have to switch over to the Fandango app to find a theater and showtime.

After manually entering the information into the Sinemia app, a temporary credit card number will be unlocked that you can then transfer back over to the Fandango app--or Atom Tickets or MovieTickets.com--to purchase there. It can make for a difficult process.

There also doesn't seem to be a simple way within the app to find out how many tickets you have left. These are all problems that could be addressed in a redesign. Still, given that you're paying up to $15 each month for three tickets, it could make the hassle more than it's worth.

The Bottom Line

Truthfully, each of these subscriptions has some merit. Sinemia offers the least tickets, but access to premium theaters and formats. MoviePass offers the most tickets, but more restrictions and a constant state of flux when it comes to service rules. Meanwhile, AMC Stubs A-List offers a middle-of-the-road number of tickets for the highest price, but with surprisingly few restrictions outside of only being available at AMC theaters.

In the end, though, there is a clear winner. While it may be the newest on the scene, AMC Stubs A-List is exactly what I'm looking for when it comes to a movie ticket subscription. Everything is housed within the app, it's really easy to use, and IMAX, 3D, and other premium formats are offered--what's not to love?

That said, if you don't live near an AMC theater but still want to see tons of movies every month, MoviePass may be your best bet. However, if you're part of the 88% of MoviePass's audience that the company says sees two or fewer movies each month, check out Sinemia. It may not be the best-designed app, but it allows you to easily treat yourself to IMAX and 3D screenings.

Disclosure: Sinemia provided GameSpot with a trial subscription to evaluate the service for this story.

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    chrishayner

    Chris E. Hayner

    Chris E. Hayner was named the Pog King of Stockton, California in 1995.
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