After Skipping Steam, The Division 2 Sees Uplay Sales Grow 10X Over Original
Bypassing Steam seems to have worked out for Ubisoft.
The Division 2 changed things up in terms of its release this year when it bypassed PC giant Steam in favor of launching on Ubisoft's own Uplay store and the Epic Games Store. Ubisoft has now spoken about that transition and how it impacted sales overall.
Sales of The Division 2's PC edition were "in line" with those of The Division 1, chief financial boss Frederick Dugue said on an earnings call. The Uplay edition, meanwhile, enjoyed a ten-fold increase in sales compared to the original game; this uptick was no doubt driven by the game not being available on Steam.
This probably makes the PC edition of The Division 2 even more profitable, as Ubisoft owns the Uplay store and doesn't have to pay a merchant fee. The Epic Games Store, meanwhile, pays publishers 88 percent of revenue, compared to 70 percent on Steam.
PC overall is doing very well for Ubisoft lately. The company announced today that PC game sales are up 79 percent and currently represent 27 percent of Ubisoft's overall revenue. This compares to 18 percent of total revenue for the prior year. Uplay specifically saw its sales rise by 150 percent for the latest reporting period, due in part to the launch of The Division 2 on Uplay instead of Steam.
The Division 2 failed to meet sales targets on PS4 and Xbox One, due in part to a tough competitive market, Ubisoft said.
Other news from Ubisoft's earnings release today was yet another delay for the pirate game Skull & Bones. Additionally, Ubisoft said it has three unannounced games in the works to be announced soon, one of which is rumored to be a Watch Dogs 3 set in London.
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