After Film And TV, Activision Forms Toy Division

Activision Blizzard establishes a Consumer Products division.

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Activision Blizzard announced today that it has formed a new division outside of gaming. The company didn't share any specifics, but the Consumer Products unit will likely oversee things like toys and collectibles. Heading up the new division as its president and CEO is Tim Kilpin, who previously worked on at toy giant Mattel and entertainment behemoth Disney.

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"Inspiring play, competition, and community underpins everything we do, and giving audiences new ways to experience our franchises is core to this commitment," Activision Blizzard CEO Bobby Kotick said in a statement. "Under Tim's leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives."

The Consumer Products division's directive is to "expand and deepen audience engagement with Activision Blizzard's iconic franchises through long-term retail partnerships, high-quality products, and all new consumer experiences."

Activision Blizzard is the biggest publisher in gaming. Some of its franchises include Call of Duty, Overwatch, World of Warcraft, Destiny, and Diablo. There are of course already toys and other collectibles that exist for these franchises, but the new Consumer Products division further unifies those efforts.

The Consumer Products division is not the only new unit that Activision Blizzard has established recently. The company formed Activision Blizzard Studios to make movies and TV shows from its franchises, while it also bought MLG and created its own esports division.

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KillerCondoms

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Great not only will we get the same COD every year we are now gonna get the same COD toys every year :)

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nintendians

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i guess they want something new.

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Pyrosa

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There are already toys across all of those IPs. Wondering if that means they'll expire those licenses, or perhaps move to acquire some of the existing manufacturers...

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Slypher9

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@Pyrosa: true, but i think also this is for tax purposes and more control of said and new toys.. when your divisions are there own entity they pay there own taxes instead of one big tax bill the mother company gets..

The mother company can now break down will division is really struggling then if they desire sell that arm off or sell properties out of that arm.. Sony is looking to do it with some there movie studios in there movie division, most of them is hasn't turn a profit in awhile...

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