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Activision Won't Have a Booth on E3 2016 Show Floor

Publisher is partnering with Sony to show off Infinity Ward's new Call of Duty instead.


Activision Blizzard has announced it will not have its own booth on the E3 show floor this year, and will instead exhibit its latest games with the help of partners such as Sony PlayStation. The announcement was made on the official Activision blog, where the company confirmed it will be showcasing the next entry in the Call of Duty series, which is being developed by Infinity Ward.

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"In June, we're going to be at E3 showcasing gameplay from Infinity Ward'’s ambitious new game," it said. "We're looking forward to sharing exciting new details about the next great Call of Duty game in partnership with our friends at PlayStation. We're proud to be participating in this premier video game event, but won't have an Activision booth on the show floor."

The Entertainment Software Association, which hosts E3, said it "respects Activision's decision and appreciates their continued participation in E3," when asked for a comment.

"E3 is where exhibitors continually innovate and connect with audiences in new ways," said Rich Taylor, senior vice president of communications at the ESA. "E3 2016 will have exciting video game announcements, new virtual and augmented reality experiences, hundreds of exhibitors and a large number of press events revealing what is coming next in the most dynamic industry in the world. We look forward to, once again, capturing the world’s attention in June."

Activision is the second major publisher to give up its booth space at the event this year. On January 27, EA also broke years of tradition by announcing it will not have a major presence on the show floor, opting instead to have a briefing on the Sunday afternoon before E3 officially begins.

As previously mentioned, 2016's Call of Duty is developed by Infinity Ward. The studio teased this on Twitter, then Activision followed up by officially announcing that the game will launch this holiday.

Infinity Ward's new Call of Duty game was described by Activision as "innovative," though no concrete details about the game have been divulged. The development team is known for its work on the Modern Warfare series, but moved on to create 2013's Call of Duty: Ghosts, which was the first in the series for Xbox One and PlayStation 4.

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