Activision on "strange desire" for games to morph into movies

Publishing CEO Eric Hirshberg says "I don't share that desire" about making games behave more like films.

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Activision Publishing CEO Eric Hirshberg is not terribly thrilled about the idea of games borrowing from movies to the point where they play out like films.

In a new interview with Edge, Hirshberg was asked if Activision would ever consider making a game outside of the boundaries of typical genres, like a romantic comedy game.

"There's this strange desire to morph games into movies or have them behave more like movies; I don't share that desire," Hirshberg said. "Games are wonderful as they are and do different things better than other forms of media."

He explained that what makes games so alluring is that they are interactive and allow for a sort of digital tourism, where players can be transported to a universe and become a hero or a sports star.

"I think this is inherently what games do best and so I'd expect that to be the basis of games for a long time to come. I don’t know if romantic comedy fits that model," Hirshberg said. "I think that's something that movies and TV do well."

Activision will release Call of Duty: Ghosts on Xbox 360, PlayStation 3, PC, and Wii U on November 5. Xbox One and PlayStation 4 versions will follow in November.

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