Activision Blizzard Employees Donated $1.6 Million To More Than 3,000 Charities In 2020
Activision Blizzard gave every employee $200 to donate to their charity of choice.
Activision Blizzard has announced that its holiday charity campaign was very successful, with its employees collectively giving more than $1.6 million to thousands of charities.
In December, Activision Blizzard kicked off the Holiday Giving Initiative, which gave every employee $200 to donate to a charity of their choice. More than 8,000 employees took advantage of the offer, donating to more than 3,200 charities and raising $1.6 million.
Activision Blizzard CEO Bobby Kotick and COO Daniel Alegre released a statement on the initiative:
"At Activision Blizzard, we recognize our responsibility to give back to the communities where we operate. From developing pathways for veterans' employment to fighting racial inequality to supporting pivotal healthcare programs, we are committed to making a difference. We believe that we can truly connect and engage the world in ways that no other company can, with purpose and meaning. We continue to be grateful for so many of you who share our commitment to change the world in lasting ways.
"We want to honor the past year of giving with one more philanthropic endeavor for this unique year when people are in need more than ever: We are contributing company funds as well as reallocating funds that were earmarked for year-end company events towards an Activision Blizzard Holiday Giving Initiative."
Before this donation campaign, Activision Blizzard, Kotick, and Alegre made donations to the United Negro College Fund, the Equal Justice Initiative, and the Management Leadership for Tomorrow back in June 2020 amid the racial injustice protests in the US.
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