Activision: 2013 a 'big year' for the industry

Call of Duty, Skylanders publisher says gamers eager to see possibilities of next-generation consoles.


2013 will be a "big year" not only for Activision Publishing, but the industry at large.

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That's according to Activision Publishing CEO Eric Hirshberg, who said in a statement today that the upcoming console transition has gamers geared up for the future.

"There's a console transition coming and naturally, everyone wants to see what new possibilities that will unleash in the games," Hirshberg said. "We remain laser focused on delivering the things we know our gamers care about most: great gameplay, immersive worlds, and cool innovations."

Hirshberg's comments came as part of an announcement of Activision's 2013 Electronic Entertainment Expo slate, which includes Call of Duty: Ghosts, Destiny, and Skylanders: Swap Force.

The company also today revealed pricing information for Skylands: Swap Force. The game's starter pack will retail for $75, while core characters will be available at $10 each. New Swap Force toys can be purchased for $15.

The game launches in North America on October 13, followed by releases in Australia on October 16, and Europe on October 18.

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