A Farmer Is on the Cover of WWE 2K17

"Brock Lesnar is a farmer. Fighting and performing allows him to buy more farmland."


Brock Lesnar--who is actually only fighting so he can buy more farmland in Canada--will be on the cover of WWE 2K17, 2K Sports announced today.

Lesnar becomes the first-ever athlete to appear on the cover of a WWE and UFC game. He previously was named the cover star for THQ's UFC Undisputed 2010 (the UFC video game rights are now with EA).

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Now Playing: WWE 2K17 - Brock Lesnar Cover Reveal

In a conference call, Lesnar's publicist Paul Heyman talked up his client and the game, which comes out on October 11 (a point Heyman mentioned what felt like a dozen times during the hour-long call). Heyman said WWE 2K17 is "unique, different, and extraordinary."

Officially, 2K Sports hasn't said much at all about how WWE 2K17's gameplay is changed or improved over last year's version.

Heyman also jabbed at fighter Bill Goldberg, a former NFL player and retired WWE superstar, who will be available as a playable character for people who preorder WWE 2K17. Asked about Goldberg and Lesnar going head-to-head in the game, Heyman confidently said, "Bill Goldberg will be conquered by Brock Lesnar."

Additionally, Heyman said during the call that one of the main reasons Lesnar is still fighting and performing on behalf of the WWE and UFC is so he can buy more farmland in Saskatchewan.

"Brock Lesnar is a farmer. Fighting and performing allows him to buy more farmland," he said.

Heyman also teased that he himself recorded some dialogue for WWE 2K17, though it's unclear where in the game it will be used. He also joked (or maybe he was serious?) that WWE 2K17 needs to have a "Paul Heyman Mode," whatever that might entail.

WWE 2K17 launches on October 11 for PlayStation 4 and Xbox One, as well as last-gen systems. Buy it to help Lesnar fulfill his dream of becoming a farmer. Or don't. Whatever you want to do is fine.

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