3DO Keeps Hiring

Another high-level exec joins the ranks of 3DO.

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Earlier this morning, 3DO announced that ex-Hasbro exec Allen Adler has joined the company as VP of creative services. Adler joins 3DO with over 20 years of experience from Hasbro and Mattel, where he oversaw operations like the Star Wars toys packaging, among other things.

"Allen's breadth and depth of branding and product marketing experience will bring an entirely new dimension to 3DO,'' said Jeff Cleary, vice president of marketing. "His strong understanding of brand development and art direction will provide 3DO with the expertise we need to support our growing portfolio of brands and products.''

This announcement comes only a few weeks after 3DO announced that it hired a pair of new directors from Mattel and Acclaim.

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