2 million Xbox Live users Facebooked, a-Twitter

Microsoft announces around 10% of its subscribers log onto social networks during first week of 360 integration; 1 million check out Last.fm, 1.7 million peruse Zune video store.

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Last Tuesday, Microsoft launched its much-ballyhooed Fall Xbox Live Update, which now includes access to Facebook and Twitter for Gold-level subscribers.

XBL Gold subscribers can now Twitter about Facebooking on Xbox Live.
XBL Gold subscribers can now Twitter about Facebooking on Xbox Live.

One week later, the company announced that nearly 2 million subscribers have either logged onto the social network or the micro-blogging service through the Xbox 360's online component. That's nearly 10 percent of Xbox Live's entire subscriber base of around 20 million, which was recently pruned by a controversial mass banning of modded consoles. Microsoft does not release figures for how many people pay at least $50 a year for an Xbox Live Gold subscription.

With Facebook recently arriving on the rival PlayStation 3 console, Microsoft was keen to point out the other services the Fall Xbox Live Update added to Xbox Live dashboard. One was Internet radio site Last.fm, which is owned by GameSpot parent company CBS Interactive. According to Microsoft, about 1 million XBL Gold subscribers have created new profiles for the service, which selects streaming programming based on a user's favorite bands. The company said over 120 million minutes have been streamed thus far, with an average listening session of about 40 minutes.

Zune and Last.fm are proving popular, says Microsoft.
Zune and Last.fm are proving popular, says Microsoft.

Finally, Microsoft said the past week saw some 1.7 million Gold and Silver XBL subscribers visit Xbox Live's video marketplace. The store, which is now branded after Microsoft's Zune multimedia player, offers films in both 1080p high definition and standard definition. (Previously, HD videos were only 720p, and not all HD videos will be offered in 1080p.) Selected HD and SD videos are now available for both download and via "instant-on" streaming similar to that of Netflix. However, streaming instant-on HD video will require a 4mbps broadband connection and a HDCP-compliant 1080p display connected to the 360 with an HDMI cable.

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