15-Foot Gaming Screen Part of Nintendo World Store's Major Renovation

The Rockefeller Plaza store will re-open on February 19 with a "new look and new feel."


Nintendo has announced plans for a "major renovation" of its Nintendo World Store in Manhattan's Rockefeller Plaza. The store, the only one of its kind in the United States, will temporarily close on January 19 and then reopen with its "new look and new feel" on February 19, Nintendo announced this week.

An artist's rendering of the new Nintendo World Store design
An artist's rendering of the new Nintendo World Store design

"The powered-up overhaul will include an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen, and more fun elements and surprises," Nintendo said in its announcement. "In addition, a large bronze coin installed at the store entrance will display the store's tagline: 'Where everyone comes to play.'"

As you might have guessed, Nintendo is celebrating the store's reopening with a big party from February 19-21. All weekend long, there will be giveaways, appearances by costumed characters like Mario and Luigi, and souvenirs that will only be available that weekend, including limited-edition Mario and Link t-shirts.

Nintendo also mentioned that some of Nintendo's newest Wii U and 3DS games will be available to play in the store, though none were named.

"Nintendo is constantly evolving its experiences for fans," Nintendo sales and marketing executive Scott Moffitt said in a statement. "The new Nintendo NY store is a must-see location for anyone that has a memory of Nintendo, or who wants to see what Nintendo has in store for the future."

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The two-floor store, which opened in 2005, is located right in NYC's famous Rockefeller Plaza.

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