Atari losses top $319 million, Harrison steps aside

Massive "transformation" costs send publisher into red despite annual revenue increase, much-touted president moves to nonexecutive role; unnamed projects canceled; Champions Online hitting Xbox 360 during holidays.

It has been a turbulent few years for the various incarnations of Atari, with its American arm battling with stock-market delistings before being folded into parent company Infogrames last year. After the reorganization, the company continued to bleed cash despite a recent uptick in revenue.

Things looked to be turning around for the publisher when former Sony Worldwide Studios head Phil Harrison came on board as Infogrames president. Along with new CEO David Gardner, Harrison declared that the company wanted to "stop losing money" and that it was to increase its focus on online and social games. Then, in a dramatic move, it acquired Cryptic Studios, developer of the massively multiplayer online role-playing games Champions Online and Star Trek Online at the end of last year.

The company's recovery seems to be progressing slowly, though. Today, Infogrames reported its full-year results for the 2008/2009 financial year and also announced it was changing its name to Atari. Unfortunately, it also revealed a massive annual net loss of €226.1 million ($319.5 million, £197.7 million). The company pinned the massive shortfall--up from 2007/2008's €55.1 million ($77.7 million, £48.2 million) loss--on one-time costs relating to the firm's "transformation." These included €13.9 million ($19.6 million, £12.1 million) of restructuring charges and a €40.3 million ($56.9 million, £35.2 million) impairment of goodwill charge. Once those are disregarded, Atari posted an adjusted net loss of €50.2 million ($70.3 million, £43.9 million).

Ironically, revenues were up significantly year on year, with the company bringing in €136.4 million ($192.4 million, £119.1 million) during 2008/2009, compared to €90.3 million ($127.4 million, £78.9 million) in 2007/2008. Broken down by platform, the Xbox 360 was responsible for more than a quarter of the firm's income last year. The year prior, it was the DS, which led the charge, bringing in almost a third of the firm's revenue. PC titles accounted for 22 percent of the firm's revenues in 2009/2009, followed by the Wii and DS with 15 percent each, followed by the PlayStation 3 (12 percent), PlayStation 2 (8 percent) and PSP (2 percent).

Looking ahead to the 2009/2010 fiscal year, Atari is making some drastic changes. Not only is it shifting primary business operations to the US, but it is also shaking up its management. After taking the presidency to much fanfare just over a year ago, Harrison is stepping down, assuming the role of nonexecutive Director of the Group where "he will continue to assist, support and guide the company's strategy." Board member Jeff Lapin--former CEO of both THQ and Take-Two Interactive--is taking the position of chief operating officer under CEO David Gardner.

Games-wise, Atari made the ominous announcement that it "has cancelled projects which do not meet higher return on investment criteria and require significant working capital investments." No specific games were mentioned. More positively, it touted its lineup for the year, including the recently released Chronicles of Riddick and Ghostbusters: The Video Game, due out next month. Champions Online is due out for the PC in September, and Atari revealed it will arrive for the Xbox 360 during the all-important October to December holiday quarter. Star Trek Online is still expected to launch by the end of Atari's fiscal year on March 31, 2010.

54 Comments

  • wizo59mt

    Posted Aug 19, 2009 11:46 pm PT

    star trek online touting a pc,ps3 and xbox release as well, might bring some dough there.

  • alexharilall19

    Posted Jul 31, 2009 3:57 pm PT

    i know i have to settle wit marvel ultimate alliance for now....

  • ToastJammer

    Posted Jul 29, 2009 7:24 am PT

    No Champions for my 360 until October/December?? N-n-n-nnnnnooooo!

    At this point Champions is the only reason I've got a stupid 360. I feel like I've been waiting for this game for years! God, now I'll have to play Ultimate Alliance or that DC game, just to bide my time.

    Please come soon, Champions On-Line. You're the only game I want to play.

  • pencilpusher69

    Posted Jun 10, 2009 12:57 pm PT

    "STRIFE9288
    Posted May 30, 2009 9:00 am GMT -12

    @pencilpusher69
    actually the atari that we have today is the same one that made the system years ago, only they decided to focus on making games instead of concoles."

    Sorry, but this isn't that Atari.

    "Atari Interactive started as a subsidiary of Hasbro Interactive[6], after Hasbro Interactive acquired all Atari Corporation related properties from JTS in 1998.[7]IESA in turn acquired Hasbro Interactive in 2001, and proceeded to rename it to Infogrames Interactive. [8] In 2003, IESA then changed the company name entirely to Atari Interactive.[1]
    The company that currently bears the name Atari Inc. was founded in 1993 under the name GT Interactive. IESA acquired a 62% controlling interest in GT Interactive in 1999, and proceeded to rename it Infogrames, Inc.[9] After IESA's acquirement of Hasbro Interactive and its related Atari properties in 2001, Infogrames, Inc. intermittently published Atari branded titles for Infogrames Interactive. In 2003, Infogrames Inc. licensed the Atari name and logo from Atari Interactive and changed its name to Atari Inc.[10]."

    http://en.wikipedia.org/wiki/Atari

  • flyingteddy

    Posted May 31, 2009 11:47 am PT

    did harrison step aside willingly? a year surely is not enough time for him to effectively see out his plans. will sony take him back?

  • darksongbird

    Posted May 30, 2009 8:26 pm PT

    I haven't played anything Atari in a LONG time.


    Hope they recover, although I don't support them financially or anything.

  • Azwethinkweiz89

    Posted May 30, 2009 4:40 pm PT

    If Champions Online and Star Trek Online becomes major success, I think there money problems might be solve.

  • gamenothing

    Posted May 30, 2009 7:39 am PT

    Atari Sucks

  • Ronin893

    Posted May 30, 2009 4:42 am PT

    Ghostbusters I predict if done well will be one of the best games this year and if that doesn't help than they should probably call it quits.

  • BloodMist

    Posted May 30, 2009 3:33 am PT

    Phil Harrison obviously should not be in the gaming industry.Shouldn't be in any industry period, actually.

  • mpeg3s

    Posted May 29, 2009 10:53 pm PT

    If the Ghostbusters don't bring Atari back they must FOLD.

  • Pete5506

    Posted May 29, 2009 10:43 pm PT

    Dose not sound like things are going so well

  • hatieshorrer

    Posted May 29, 2009 10:12 pm PT

    It seems like the more money Atari makes the more money they lose

  • Depresso

    Posted May 29, 2009 9:51 pm PT

    Sorry to hear Infogrames-Atari problems but it takes a while to turn things around. Alone in the Dark should not have been released until ready instead it was a mess and bombed when it could have been profitable. Let's hope they learn with Ghostbusters. Also Cryptic Studious ought to bring out some great games to justify the expense.

  • thingta42

    Posted May 29, 2009 4:09 pm PT

    Id rather see only 3 Very good games from Atari each year then 15 Several crappy ones. Hopefully they have learned that and are putting all there effot into Ghostbusters etc.

  • Gamingcucumber

    Posted May 29, 2009 4:07 pm PT

    I don't see Atari turning the tables around anytime soon to be honest. I'm actually surprised by how long they've managed to hang on considering the majority of their products. We might have another Midway coming up.

  • tenlong

    Posted May 29, 2009 3:17 pm PT

    How are losing money? They have the video game rights to dbz franchise in north america. It is like a license to make money.

  • kemar7856

    Posted May 29, 2009 2:44 pm PT

    only game I liked from atari was dbz and they messed up with a evolution agme and burst limit

  • FidelSarcastro

    Posted May 29, 2009 2:37 pm PT

    Well as long as I can get to busting some ghosts soon then I am happy.

  • Truth_Hurts_U

    Posted May 29, 2009 2:15 pm PT

    Good, Star Trek Online is still alive. Need a new MMO to play.

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