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Activision exec prices PS3 games

By Brendan Sinclair, GameSpotPosted Sep 13, 2006 5:49 pm PT

CEO says all of the company's games for Sony's new console will fetch $60 at first; reveals Spider-Man 3's $35 million price tag.

The price of next-gen console games was a hot issue last year when the bulk of Xbox 360 launch titles carried a $60 price tag. This week, Activision CEO Robert Kotick confirmed what many gamers already expected or even assumed: The company's PlayStation 3 games will retail for roughly $60.

In a presentation to the Merrill Lynch Media and Entertainment Conference yesterday, Kotick indicated that the company is taking a next-gen pricing approach to its next-gen software, thanks in part to its success with pricing PlayStation Portable games at $50 and Xbox 360 software, like the best-selling Call of Duty 2, at $60.

"We have not seen a lot of consumer resistance at the higher price points, and we expect that all of our next-generation products will be launched at $60 price points," Kotick said.

On the surface that would suggest $60 Wii games from the company, but an Activision representative confirmed for GameSpot that Kotick was referring only to PlayStation 3 and Xbox 360 games. In fact, the publisher's Activision Value label is already preparing a pair of Wii launch titles: Rapala Tournament Fishing and World Series of Poker.

Since the Xbox 360 launched last year, some publishers have defended the $59.99 standard price for next-gen releases by citing the increased development costs associated with the new platforms. While Kotick did not bring the example up specifically in relation to the company's pricing strategy for games, he did mention that Spider-Man 3 has cost the company more than $35 million to develop on all formats. He did not specify on which consoles the game would appear.

"That is the most expensive product that we've created, and for good reason," Kotick said. "You'll see how much it really takes advantage of the assets and the capabilities of the hardware."

257 Comments

  • racerx737

    Posted Apr 12, 2007 9:43 pm PT

    yeah $60 is the absolute limit I'm willing to spend for a game unless it's a Collector's Edition that has some awesome stuff in it

  • chezy123

    Posted Feb 17, 2007 3:06 pm PT

    If you can't afford a 60$ to 100$ game, you have come to the wrong place. PS3 's are expensive, 1080P HD TV's are expensive. What do you think this stuff is free. You can't pay for a pony and expect to get a stallion, that's just not the way things work!!!!!!

  • tarazi

    Posted Feb 16, 2007 4:16 am PT

    SPIDERMAN3 not looks like but it will be a different spidey game ever made ...sure to be a hell of a fantastic game to have on XBOX360 ..imagine how the graphics will be .ummm

  • caseypayne69

    Posted Feb 15, 2007 3:52 am PT

    Vorador47, thats just because the value of money in UK is stronger then the US. Take advantage of it and sale stuff to the US and get a profit and Foreign Currency gain. I hope the game is cool and the put money into it were it counts.

  • Vorador47

    Posted Jan 16, 2007 7:06 am PT

    think yourselves lucky, here in the rip off UK, 360 games retail at £50, thats $98

    and the 360 pro pack retails at £300 which is $589

  • s0ild_snake

    Posted Jan 15, 2007 5:49 am PT

    it will great

  • kirby456

    Posted Jan 5, 2007 12:26 pm PT

    This is exactly why I'm getting the Wii. I'm surprised that one game for PS3 or Xbox 360 would cost $60 dollars. Some people really can't afford games at that price point. I can buy games that are 19.99, 39.99, 29.99, even 49.99, but 59.99, i'd just wait for the price to drop until then.

  • cesar_ps4

    Posted Oct 21, 2006 10:16 pm PT

    In my country, $60 is actually a lot for a game.. I bought the 360 about 4 months ago, and I haven't had the opportunity to buy any game; I have priorities and $60 can be spent in things more important, let's say, like clothes. I really love games, and I've survived with borrowed games and Xbox Live Arcade games. They should follow Nintendo's example and cut the games' price to a more affordable one...

  • amaranth_aeon

    Posted Sep 19, 2006 7:35 am PT

    I wouldn't be surprised if PS3 games hit 80 euros or more in Europe. Games like MGS4 or FFXIII will most certainly cost more than 80 euros (I remember FFX for the PS2 cost 70, i.e. 10 more than the usual price for PS2 games at the time).

    Some 360 games (most, actually) already retail for 70 euros.
    And Americans complain that $60 (47 euros) is too high a price? How does $85 sound? Because that's what we have to pay...

    Used games are more and more the way to go.

  • ninjajuggalo810

    Posted Sep 18, 2006 10:03 pm PT

    casinater
    ha wii games will be cheaper


    says who noone has reported thrid party game prices for wii only nintendo has released their prices which are $50 and are normally less than third party

  • rarson

    Posted Sep 18, 2006 5:10 pm PT

    And Neo Geo games were anywhere from two to eight hundred dollars new, so sure, let's all spend a hundred bucks on games.

    I personally think $60 is a bit expensive given the quality of an average game today. But I'll just stay a year or two behind as always, and just keep paying $20 or less for my games.

  • whitewizardcody

    Posted Sep 18, 2006 1:50 pm PT

    I hope Sony realizes that anything more than $60.00 for a game is simply to much.

  • Relik86

    Posted Sep 18, 2006 6:34 am PT

    If I'm not mistaken, when Donkey Kong Country 3 came out for SNES, I saw it new for $89.99... this is nothing.

  • kenerhai

    Posted Sep 17, 2006 8:09 pm PT

    for a brand new tittle ive been dying to play since ive heard about it, i can pay 60 bones. but for games that i dont like that price that i can live without for a couple months, then one need only play the waiting game. the industry always rewards those with patience. games lower in price eventually and as they become more available less wanted then they become nice little used titles at my local gamestop. games become greatest hits or platinum or players choice. and the real big tittles more often than not get released again with new content. so i dont really ever have a big deal with most prices.

  • coolcon2000

    Posted Sep 17, 2006 12:36 pm PT

    The PS3 is going to be a good console, just remember about prices of consoles games ages ago match the PS3 game prices.

  • MaddDawg32

    Posted Sep 17, 2006 9:50 am PT

    Yeah, and I also remember when Nintendo games came out brand new at $50.00. So people really do need to lighten up.

  • Zinimus

    Posted Sep 17, 2006 2:46 am PT

    I don't if you guys are old enough to remember when Genesis games were $69.99 brand new. This was about 10 years ago. Adjust for inflation and tell me it's a big deal. You people who whine about $60 price tags are ridiculous.

  • Kenshin100

    Posted Sep 16, 2006 11:56 pm PT

    i dont know about that

  • casinater

    Posted Sep 16, 2006 5:15 pm PT

    ha wii games will be cheaper

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