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E3 2009: The storm gathers at the LACC

PHOTO ESSAY: As a small army of roadies assemble the massive booths for this year's event, GameSpot snapped some shots of the banner-festooned Los Angeles Convention Center.

LOS ANGELES--Once again, the Electronic Entertainment Expo has descended upon the Los Angeles Convention Center. The sprawling building's several-block-long exterior is now festooned with banners for Sony's PlayStation brand and such games as Splinter Cell: Conviction and Brutal Legend.



The biggest ad by far is for Assassin's Creed 2, stretching almost the entire length of the LACC's front:

Inside, Sony not-so-subtly touted the old PSP--not the PSP Go--with some Kratos-brawny arms tattooed with the PlayStation family's emblematic square-circle-triangle-X button motif. Sackboy is also on hand inside a PSP, teasing Little Big Planet's imminent arrival on the portable:



The Concourse Level was invaded by banners for Activision and Infinity Ward's Modern Warfare 2, due out on November 10:



The first thing that attendees will see when they walk into the LACC West Hall doors are two Bethesda games, Rogue Warrior and Wet:


In the South Hall, Electronic Arts is touting Mass Effect 2, Battlefield: Bad Company 2, and the three-way reboot of the Need for Speed Franchise:



Last but not least, Square Enix's Final Fantasy XIII loomed large over the South Hall entrance, its distant 2010 launch date taunting impatient JRPG fans:

216 Comments

  • SQUALL20XX

    Posted Jun 9, 2009 11:53 am PT

    HeHe Sony rocks

  • WitSplinter

    Posted Jun 8, 2009 4:41 pm PT

    Coming 2010..
    FFXIII
    I've been waiting for this game ever since I completed FFXII (including all the sidequests)
    It must be going to be a hell of a good game! Let's hope for the best: Awsome graphics, smooth gameplay, plenty of quests and a good storyline ^^

  • termadoyle

    Posted Jun 7, 2009 7:21 am PT

    Sony is whoring itself again.

  • SSBFan12

    Posted Jun 6, 2009 8:01 pm PT

    There were alot of posters around the buildings at E3 this year.

  • TheBloodRed

    Posted Jun 6, 2009 4:18 pm PT

    Taunting JRPG fans? Damn, I want to put that thing on the side of my house!! T_T

  • msudude211

    Posted Jun 5, 2009 2:26 pm PT

    I'm digging the Mass Effect ad.

  • lutomboy

    Posted Jun 4, 2009 12:29 pm PT

    nice beaners

  • asian_pride69

    Posted Jun 3, 2009 9:31 pm PT

    Someday, I'll have a chance to go there...

  • PSFreak1

    Posted Jun 3, 2009 6:42 am PT

    man, i hope i was there right now!

  • pakhair

    Posted Jun 2, 2009 6:53 pm PT

    Convention exterior is coooooollllll..........

  • case_eagle_rb32

    Posted Jun 2, 2009 10:38 am PT

    @ MareInfinitus
    But then how would you play FFXIII? :p

  • gmax Site moderator

    Posted Jun 2, 2009 8:57 am PT

    Those are some big pictures.

  • MareInfinitus

    Posted Jun 2, 2009 5:19 am PT

    Holy crap FFXIII - I would give my right arm to have that poster.

  • Benjie234

    Posted Jun 2, 2009 3:41 am PT

    Does that mean LBP for the PSP will be
    on UMD too?!

  • Love_Vampire

    Posted Jun 2, 2009 3:36 am PT

    OMG the setup looks awesome!

  • davidpp124

    Posted Jun 1, 2009 11:34 pm PT

    LittleBigPlanet for psp!!!! *sheds a tear of joy*

  • stziggy

    Posted Jun 1, 2009 6:07 pm PT

    Someone has learned from last year's disaster.

  • 10below

    Posted Jun 1, 2009 5:01 pm PT

    Assassin's Creed banner is very awesome! I can't believe anyone would get PS buttons tattooed on their arms...the only other brand to have that kind of crazy, blind, Harley-Davidson loyalty is Xbox!

  • asianmanxD

    Posted Jun 1, 2009 4:32 pm PT

    wish i could go, but sadly only 18 :[[ wtf

  • nicebai1224

    Posted Jun 1, 2009 3:16 pm PT

    looks so cool!!!!!!!!!!!!! would love to be there!!!!!!!!!!!!

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