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BizSpots: GAME, Red Bull, In2Games, Cartoon Network

By Tom Magrino, GameSpotPosted Jun 11, 2007 3:55 pm PT

GAME goes on-demand; Red Bull planning adver-games; In2Games bringing motion-sensing peripheral to PS3, Xbox 360; Cartoon Network bringing episodic content to PS3, Wii.

UK retailer offering online rentals
Whereas GameFly is broadening its game-distribution network, UK game retailer GAME will be cutting out the middleman entirely. The company is now offering on-demand PC-game rentals, through the use of France-based Metaboli online distribution service. The service comes in two tiers, with the ultimate collection currently offering a 149-game selection that includes new games for £12.95 (approximately $25.50) a month and the essential collection offering 116 games at £6.95 (approximately $13.70) a month. Both tiers offer unlimited access to their respective catalogs. The service is currently only available to UK residents.

FreeStyleGames gives wings to energy-drink-maker
With Sneak King and other Burger King classics achieving combined sales of more than 2 million within four weeks on the market, the adver-gaming space is garnering more attention. FreeStyleGames today announced it would be partnering with Red Bull to develop games featuring the energy drink. According to FreeStyleGames commercial director Chris Lee, "It's important to stress that we're working hand in hand to codevelop and design compelling, triple A titles that will be a true reflection of the Red Bull Energy Drink brand, as well as great, original gaming experiences in their own right."

Motion-sensing peripheral maker secures $14.6M
Last year, In2Games and publisher Mad Catz released Real World Golf in North America on the Xbox, PlayStation 2, and PC. While the game received middling reviews, it packed in a motion-sensing peripheral to more accurately simulate the game. In2Games is now planning to bring that tech to the PlayStation 3 and Xbox 360, and today the company announced it has secured £7.4 million (approximately $14.6 million) to see that happen. Dubbed Gametrack Fusion, the company is positioning the wireless motion-sensing technology as Sony and Microsoft's solution to Nintendo's Wii Remote. The product is slated for a fall 2007 release.

Cartoon Network promoting content on PS3, Wii
With Microsoft's Live Anywhere initiative blurring the lines between PC and console content, at least one company is following its lead. Cartoon Network New Media announced today it would be bringing Web-based game content to the PS3 and Wii. Titled Mega Series, the application was designed by AFI Digital Content Lab and provides a Web-based platform for Cartoon Network to promote shows using the Flash capabilities of each platforms respective Internet browsers. The application is designed to provide an interactive gaming element to video on-demand shows, and it will focus on episodic content.

40 Comments

  • rickykemp

    Posted Jun 12, 2007 5:01 pm PT

    what is the relevance of the picture of a gaming PC in the link to this story?

    i was expecting some interesting PC hardware news or something, and i get this yarn.

  • V-Nine

    Posted Jun 12, 2007 3:40 pm PT

    yeah ...what that person just said.

  • icarus212001

    Posted Jun 12, 2007 2:59 pm PT

    whoop dee doo -.-

  • comthitnuong

    Posted Jun 12, 2007 1:41 pm PT

    Red Bull drink games. That is great! I will get myself a copy.

  • 1Wiifan

    Posted Jun 12, 2007 11:58 am PT

    Well actually RaiKageRyu Ronald McDonald has already shown up in video games. Ever heard of M.C. Kids?

  • Get_Shorty

    Posted Jun 12, 2007 10:26 am PT

    Uh oh Nintendo didn't think it needed it's adveritisment team anymore. They better get them back with MS and Sony getting Motion Sensitive.

  • fahad2mail

    Posted Jun 12, 2007 9:11 am PT

    This is really a great news for the game lovers.

  • sanjt

    Posted Jun 12, 2007 7:49 am PT

    I wonder if the epsiodic content will include adult swim...

  • chrisdojo

    Posted Jun 12, 2007 5:52 am PT

    big bumpin was a fun party game.

  • RaiKageRyu

    Posted Jun 12, 2007 3:14 am PT

    So when do you think Ronald McDonald will show up in games?

  • football_legend

    Posted Jun 12, 2007 2:52 am PT

    I am happy with my xbox 360 controller and the ps3 controller. But...the game where i can see me using a wii-mote type of controller is: Star Wars- Force Unleased.

  • R3V3N4N7

    Posted Jun 12, 2007 2:34 am PT

    All this stuff is dumb. Why would you spend money on Burger King games or anything like that?

  • mpeg3s

    Posted Jun 12, 2007 1:17 am PT

    The motion sensing device SUCKs for general games. I wouldn't invest $1 VC in the company.

    However, it does look like a great device to lose weight. Maybe they got $$$s from 24 Hours fitness.

  • evry1snice

    Posted Jun 11, 2007 10:31 pm PT

    "The application is designed to provide an interactive gaming element to video on-demand shows, and it will focus on episodic content."

    So are they giving us episodes of TV shows or games?

  • Nharia12

    Posted Jun 11, 2007 10:30 pm PT

    I was actually expecting McDonald's to make the next brand of cheap, so-so video games to sell to the masses.

  • jaredcrazy3232

    Posted Jun 11, 2007 10:13 pm PT

    yay i loves flash.... man MX flash is fun

  • KingSigy

    Posted Jun 11, 2007 9:26 pm PT

    Does Cartoon Network get its own channel?

  • snoman99991

    Posted Jun 11, 2007 8:07 pm PT

    Sony: It's original. We swearz = D

  • JSharpe_187

    Posted Jun 11, 2007 7:28 pm PT

    I love Red Bull, the best energy drink I've ever had, and I will definately spend money on games, no matter how bad, to support my Bull

  • Pablo620

    Posted Jun 11, 2007 6:34 pm PT

    Triple A titles that will be a true reflection of the Red Bull Energy Drink...LMAO. I dont care how much money the Burger King games made they deserve one lower case a from a development stand point. The idea was ingenious

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