Discussion

713 comments
MelodicMizery
MelodicMizery

just a amazingly horrible place to do a interview, i cant even watch this. which sucks because i really want to badly but the background noise is so irratating

Lamachina
Lamachina

having just finished BI the "oldboy" reference was actually a big spoiler. amazing game btw

cuddlyfuzzle
cuddlyfuzzle

good interview. the background chatter really added to the atmosphere. next time try interviewing at the airport. An earlier article never made mention that there was 2 people that were disturbed by the content, only 1.

push88
push88

OMG. FML.  Did Ken Levine actually almost say "...let's face it, there's no way Elizabeth could be the female (insert the word protagonist)...in this story."?!  That's a huge friggin' plot spoiler.  I think he possibly just ruined the end of the game.

jeremy-
jeremy-

Really great interview thanks!

psycohideo
psycohideo

-_- anti smoking ad is ineffective

misterBullseye
misterBullseye

I agree with Ken Levine here. Kevin should most definately watch Old Boy. Amazing movie. Thats true for this interview as well. Very good journalism.

partenie_marius
partenie_marius

Great interview. Quite enlightening. I am a fan of games with unique and very well thought  stories, characters and surroundings and this was very good opportunity to understand the effort behind them.

sweatmonicaIdo
sweatmonicaIdo

Ken Levine represents the "professional game developer." Everyone wants to make money, but people like Levine are also more interested in establishing a legacy and giving people something memorable and something they can take with them. The CoD franchise is the antithesis of professional game development.

cazcow
cazcow

The religious and nonreligious need not be at odds with one another.  It's the anti-religious and anti-nonreligious asshats that cause problems.  After seeing that segment of the interview, I'm curious how this game approaches the issue.  Ken's apparent attitude doesn't leave me that hopeful...

schesak
schesak

He makes Take 2 sound like a saint compared to publishers like EA and Blizzard-Activision.  I should buy more of their games.

ShinobiMedic
ShinobiMedic

Noisy as hell. You should consider getting rid of the sounds in the background. So much that I can't be bothered to watch the interview.

tomkat69pc
tomkat69pc

or kill the industry designing games that hinder the flow of the game with stupid hacking and collecting crap all the time ..

WCK619
WCK619

"What is the package of an Oreo cookie? ... Right? It is a... a representation of something that is trying to catch your eye and appeal to you. Does it taste like an Oreo cookie? No. Does it feel like an Oreo cookie? Can you eat it? No. Does it have any nutritional value? No."


What the hell is this? That doesn't even make coherent sense. This guy is really reaching.

wongph
wongph

EA should learn from 2K to not forcing studio to do this and do that


CLOCKWORKIAN
CLOCKWORKIAN

Kevin DEFINITELY should see "Old Boy"; it is one of my favorite films of the last decade. Writing, acting, cinematography, etc. Everything about the movie is above and beyond amazing. And it has one of the best fight sequences you can ever hope to see.
Very nice interview. A lot of ground was covered, and it's nice to see an interview go on for so long.

Bluenited95
Bluenited95

Have been a Bioshock fan since the first.  Been keeping up with the news.  Can't wait till the game comes out :)

PernicioEnigma
PernicioEnigma

I don't know why Ken was so surprised by the original Bioshock's Success. Sure, the story was more complex than your average shooter, but the gameplay mechanics in the game have been proven time and time again to be very popular, and that's what ultimately sells games On top of that it looked nice, which always helps.

ollie_sr
ollie_sr

SOMEONE MAKE THIS GIF HAPPEN

KinoDaKonqueror
KinoDaKonqueror

I didn't look to hard into this game because if bioshick 2, but I'll look into this Bioshock Inifinte.  

Love how no programmers get any promotion...even though they're the most important part. I am one....lol.

runriot236
runriot236

This game looks good.  I hope it's as good as it looks.

soulsaturn024
soulsaturn024

Did Kevin just come from working part time at Rallys/Checkers? Wonder if he brought an extra Big Buford for Ken.

Versus3
Versus3

That interview just sold Bioshock Infinite to me.

ducky3307
ducky3307

@misterBullseye if you liked Old Boy, you may also enjoy the other 2 movies of the trilogy called Sympathy for Mr. Vengeance and Sympathy for Lady Vengeance

Scarab83
Scarab83

@WCK619  He's saying that the game and the box art are two completely separate things with entirely different purposes.

The packaging of an Oreo cookie box does absolutely nothing to increase your enjoyment of the actual cookies.

jpf1138
jpf1138

@WCK619 Yes, it does. In so many words Levine is asking us to not judge a book by its cover.

The box art was a relatively unimportant afterthought after him helming the development of this game, which he obviously considers his brainchild and is rightfully very proud of.

I can't wait to play this!

LukeWesty
LukeWesty

@olegavi323  

IGN judgement = 9.2

IGN'S credibility = Zero

sweatmonicaIdo
sweatmonicaIdo

@PernicioEnigma It is probably because the System Shock games were financial disappointments, despite their critical acclaim. In the gaming world, financial success and critical success do not necessarily go hand-in-hand.

i_like_pie123
i_like_pie123

@KinoDaKonqueror its not fair to say programmers are the most important part: I believe programmers are just as important as the writers or animators or what-have-you because if you are missing any of these, you would not have a game

petez34
petez34

@Scarab83 "Packaging for a snack like Oreo cookies and video game box art are not as different as they may seem, according to Bioshock Infinite creative director Ken Levine." exerpt for the oreo article here. So either you are mistaken or KL is.

petez34
petez34

@jpf1138 That's wrong. KL wanted to create an image of art that would make a prospective buyer pause and pick up the 'box' and hopefully lead to a sale--he thinks or says. you cant say that KL thinks 'it's a relatively unimportant afterthought' when Irrational conducted focus groups and surveys to vote on it! Therefore, KL is asking people to judge a book by it's cover. Please take your fanboy glasses off.

cuddlyfuzzle
cuddlyfuzzle

@moc5 @Scarab83 @petez34It's just box art. I doubt many people spend much time looking at it. It's the contents that mater. That said I've seen much nicer covers. this one is really unremarkable.

moc5
moc5

@Scarab83 @petez34 lol. You won this so called argument a ways back because you are the only one with an argument.  Petez34 still has failed to say anything as of yet.  Maybe he'll tell us what exactly he's trying to say some day.

invictuslemming
invictuslemming

@petez34 @Scarab83 To make you buy the product, regardless of its contents.

KL's point was simple, he was frustrated that people were scrutinizing and criticizing their choice of box art as if it actually has a direct impact with the game development itself.  His point was that box art, is just that, box art.  It needs to sell the game, but has no direct impact on the game itself outside of the number of sales it generates.  

So if they put Elizabeth on the back because in the focus groups Booker was a more positive 'buy impulse' people shouldn't try to read too much into it.

Scarab83
Scarab83

@petez34 No, that's the exact opposite of what I'm saying. They both serve the same exact purpose, which has nothing to do with increasing the enjoyment of what's inside the package.

petez34
petez34

@Scarab83 The packages of both products serve totally different purposes then, right? what would those purposes be?

Scarab83
Scarab83

@petez34 @Scarab83 Yes, but only to tell you what's in the box. The picture of the Oreo, or anything else on the package, does nothing to add to your enjoyment of what's inside it. The same goes for video games.

petez34
petez34

@Scarab83 That's interesting. Doesn't an Oreo package have a picture of on Oreo on it? hmm?

Scarab83
Scarab83

@petez34 @Scarab83 I think you're misinterpreting him or me. What I said and what he said aren't contradictory. Yes, the packaging for Oreos and games serve the same purpose, and neither has anything to do with what's inside, other than to get people to buy them.

moc5
moc5

@petez34 @jpf1138 While it's true some people are as shallow and short sighted as to fall victim to a pretty package,  I would think most people are not.  I dont think anyone doubts that statistically sales will increase based on the cover art on the box due to the reality that it has been proven time and time again.  This just goes to show the Darwinian theory has not caught up to that person that is/was so foolishly swayed as of yet.