@practicekid because people continue to buy MW games even though they're pretty much the same game year after year now. That's a huge slice of pie that EA wants.
50 million to convince people to buy BF3? But people already want to buy BF3, why spend 50mill to do something that they've already accomplished?
I like you name Guy :) And EA soon wil be conquered big part of gaming industry hehe,i just hope it won't turn out to bad :/