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Subscription prices for Blizzard's MMORPG World of Warcraft are rising in the UK, just in time for the Warlords of Draenor expansion pack.
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So, milk the loyalty of players who play because they've invested so much time into playing even further. Blizzard are obviously prepared to attempt to sustain revenue via a product whose demand is waning. Cannot think of a better reason NOT to play. What are you paying for? You buy the expansion, customer support has been largely replaced with automated administrative systems, you aren't even paying for any real support anymore, just try calling Blizzard over anything now.