I never cared about consoles , as i'm a pc man through and through, but had i had to make a choice, i would have gone for an xbox 360.
This new generation however its becoming increasingly and worryingly clear i may have to buy a console as well if i want to continue playing AAA games ( its starting too look like Microsoft is trying to kill of a lot of the PC gaming, and keep the PC as solely a MMo platform only).
Th irony is the xbox one is starting too look inferior to the ps4 by quite a large margin when you consider the previous generation where they were neck and neck. You do have to have a good knowledge of pcs to understand why i'm saying this ( as on the face of it the xbox one and ps4 look like they have the same specs, but they do not, the ps4 is 50% faster ).
What does this mean, well when you also consider that the ps4 is also A LOT cheaper, and will have the same games ( but probably with better graphics, but defo will have better frame rates),i cant see how anyone will actually prefer the xbox one ( unless kinect really peaks your interest ofc). So my choice has been made for me, im forced to buy the ps4.
Only issue is I love the mass effect series , if thats an xbox one exclusive, im gonna be forced top buy that also.
I'm still hoping however Microsoft renege's on their PC gaming stance and then i can just buy a new graphics card instead :D
TLDR, From a totally unbiased viewpoint the PS4 is looking heaps better than the xbox one when it comes to the the stuff that matters ( price, performance and customer freedom), but we may still be forced to buy both if xbox ones gets all the good exclusives.