Electronic Arts E3 2011 Press ConferenceBattlefield 3, Mass Effect 3, SSX and Overstrike highlighted EA's E3 2011 media briefing.By Tyler Winegarner on June 7, 2011 at 2:28AM PDT Star Wars: The Old Republic Battlefield 3 Kingdoms of Amalur: Reckoning Mass Effect 3 SSX Madden NFL 12 Need for Speed: The Run Fuse (2013)