Wow, first time I've heard of this, but damn that's ambitious. I lol'ed when I heard that finance question. It's the bridge that they never want to cross, or even think about. Sure it's an interesting question, but yeah, the answer to that one is gonna remain behind closed doors.
I was hoping for more info on how players can/if get mentioned or even shown on the TV show. Such as from a news reporter view as a team takes down a world boss or some such, being shown on a TV in the background maybe. If they even have TV's and broadcasting in this setting. Otherwise am really truly looking forward to this game! The beginning of the future of hardcore/social gaming, if done correctly.
Was at this panel on Friday, and I was genuinely blown away by the new trailer they premiered, and now getting truely excited for this show, and the game, and how they will connect. Though the show itself looks great on its own. The cast seemed perfect for this world, and their passion and knowledge about their own show was impressive, especially Grant who's an actual MMO Eve-online player...nice!