Game play looks superb, a nice blend of BF2 and BC2. Been looking forward to this all year. As for the visuals though, I think DICE over-hyped them (on consoles at least), Killzone 3 and Crysis 2 look prettier on consoles. It may look better on PS3 if optimised. It does however (and perhaps most importantly) still look better then Modern Warfare 3. The PC version however looks to be the best looking game ever made, finally passing Crysis.