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Uneven Global Games Distribution
OrkHammer007  
Level 44
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Feb 23, 2008 9:18 pm PT

I had a chance to pop in to the local CD store this week, and was happy to find the new Gamma Ray disk ("Land of the Free II"). I like this band a lot: the lead singer is a former member of Helloween, one of the best melodic power metal bands of the '90s, and the music itself is very positive and powerful.

I was shocked, however, to learn that the CD has been available in Europe since November. Rather nasty, especially since the back-channels to get music like that are hard to come by in my area.

That, coupled with raven's latest blog got me thinking: why is it so frustratingly difficult to distribute things like that world-wide, when the technology is there to ensure everyone can get these things quicker than ever?

Take Japan: a lot of games available there aren't available anywhere else (or, at least, they used to work like that). I remember seeing Front Mission 3 on the shelves, and wondering, "What happened to 1 and 2? Where did they go?" ... only to find out they were never available in North America, unless you could somehow make a Japanese SNES game work on the N.A. model.

Recently, Universe at War saw distribution for the PC in December... a full month before the European release. It would have been better for the multiplayer community to have it released simultaneously, and no real explanation has surfaced to expalin that discrepancy.

Does anyone else have a reason why these games are so staggered? Or anything else, for that matter?

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GeekyDad Site moderator  
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Feb 23, 2008 10:55 pm PT

If I had to guess, I'd say it's probably a publisher's habit to get games out as quickly as possible, though mindful of various holidays. If you've got a game that's developed in Japan, you can get it out there quickly, then -- while it's making money for you -- localize it for another region. For Canada, I believe they have to sell all games with an English and French option. There's also the likely chance publishers test the waters, so the speak, with sales of a game. Of course, that's probably not going to paint a very accurate picture for them, since cultures still vary quite a bit around the globe.

Couldn't say for sure, though. Those are just guesses off the top of my head.

veni-vidi-vici  
Level 29
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Feb 24, 2008 12:15 am PT

I've often wondered this myself. It's rather frustrating and I honestly don't understand it.

I don't understand the staggering in movies, music, and games, and what factors who gets what when. I can't even make a speculation.

Anyone who does know: enlighten us!

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Dzjaansis
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Feb 24, 2008 1:10 am PT

Well sometimes it has to do with the conversion from NTSC to PAL or PAL to NTSC.

Sometimes there are just marketing issues involved, for instance here in EU holidays are favoured and also sales periods are avoided.

Also, some regions are used as test zones.

And also sometimes, the companies just wanna b cruel

majorflyswat
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Feb 24, 2008 2:21 am PT
Well, it's probably another plot to control our minds, just like TV, and food shaped liked words. (And yes, I am paranoid.)

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hokies1313
Level 36
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Feb 24, 2008 7:12 am PT

majorflyswat wrote:
Well, it's probably another plot to control our minds, just like TV, and food shaped liked words. (And yes, I am paranoid.)

Food shaped like words? Alphabet soup?

Anyway, I think it comes down to does the developer have a publisher that is able to distribute the game in the region. And then you have to factor in regional laws, rating systems ( such as the ESRB or whatever) and then holidays and good sale times. Also have to factor in regional tastes. I mean a game that has rabid killing of nazis may not be able to be marketed in Germany due to the Nazism or China may not let C&C Generals in the country because to them, it portrays China in a bad light. ( Still don't understand that one myself, in Generals, China was a terrorist-killing machine ) so overall, I think it's a lot of different factors.

ChiliDragon Site moderator  
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Feb 24, 2008 9:13 am PT
Dzjaansis wrote:
Well sometimes it has to do with the conversion from NTSC to PAL or PAL to NTSC.


That, and in some cases, before a game can be sold in Europe it needs to have some additional voice acting done, in more languages than just English. As an example, the European version of The Witcher offers an install in either Polish, German, French, or English (I know, ti was made there, it was an example of multi-languages, not of a delay to market).

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raven28256  
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Feb 24, 2008 9:45 am PT
hokies1313 wrote:

China may not let C&C Generals in the country because to them, it portrays China in a bad light. ( Still don't understand that one myself, in Generals, China was a terrorist-killing machine ) so overall, I think it's a lot of different factors.

I think that one was for several reasons. For one, the Chinese numbers bonus is refereed to as the "Horde Bonus." This means the game is calling the Chinese a "horde," which is a negative name to the Chinese because of their history with the Mongols. Also, I hear that the fact that China uses nuclear weapons in the game sorta pissed them off. The Chinese and their Socialist government is just picky about everything. Plus...Generals portrayed China as a really crude and underdeveloped military that still uses bolt-action rifles and other extremely outdated weapons.

Anyway, as for the original topic, I think the main factors are translation. Some publishers just aren't willing to fund the release of a game in another region if they are unsure of how it will sell, especially if it requires the game be translated into another language. Sometimes, they just can't even get a distributor. As Monco has pointed out, Europe isn't getting Sins of a Solar Empire because they can't find someone to distribute it over there. The developers were only able to distribute it in North America, though anyone from any region can purchase the game online through their download service I believe.

Or perhaps the devs just can't get the funding to release it overseas. As you will notice, several of the games on that list are obviously low-budget, such as that Russian game 2025: Battle for Fatherland. They probably couldn't get a publisher to fund a North American or European release outside of Russia because it was designed as a more obscure Russian release.

Cultural and regional tastes would also explain some of these. I think this is the main reason why so many NES, SNES, and early PlayStation games never made it over here. It wasn't really until the late 90s that Japanese companies started to really take chances with more American and European releases of games.



Edited on Feb 24, 2008 10:04 am PT Edited 2 total times.

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jrobinow
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Feb 24, 2008 11:30 am PT
Ever consider the import/export laws as a possible hinderance? I'm not sure if this would have anything to do with it, but it might.

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Dzjaansis
Level 58
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Feb 24, 2008 11:49 am PT
jrobinow wrote:
Ever consider the import/export laws as a possible hinderance? I'm not sure if this would have anything to do with it, but it might.
nope, totally not, that's why there are different release zones


Edited on Feb 24, 2008 11:49 am PT

OrkHammer007  
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Feb 25, 2008 9:33 pm PT

Two of the reasons given don't really sound right to me:

1. NTSC/PAL Conversion: If I'm a multi-million dollar publisher, I'd invest early in the technology to press discs for every possible format. All versions of the game use the same source code, so pressing it in the proper format isn't rocket science.

2. Translations: Again, it can't be too difficult to hire translators and record/transcribe the game in the language you're distributing in. The hardest translation would be to English (the most difficult language to learn for a non-native speaker... and many times native speakers get it wrong :lol, and even then it's so widely spoken it should be simple to find people to work out the translations.

"Power makes all things right. That is my first law, and my last. That is the only law that I acknowledge." -Bayaz, First of the Magi

The Art of Real-Time War- A guide to real-time strategy.

Izzytheinsane
Level 32
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Posts: 499
Feb 26, 2008 11:10 am PT

Well, some publishers aren't as big as EA so they may not have the resources to publish worlwide or enough where it wouldn't be as big of a deal to do so. I'm not sure if all of Europe is catered in the same way, as in: get all the same releases, but if they are then there are things such as in Germany, I think I've heard the gamespot crew say, where they need all the blood turned green. My Italian professor also says that most things in Italy are dubbed so if that's the case for games also then they would have to pay for voice actors for a small portion of the market and the cost versus profit of that may not be so great.

Also, I know that since they need to put french and english on the boxes in canada it actually delays the game a couple of days. Also since they need to print seperate boxes for this region it would cost additional money. Now since Europe has so many different languages they would most likely need to print different boxes for each country. Cost of exporting, burocracy etc etc probably makes it not worth the effort a lot of the time to print in Europe.

As for Japan vs. the rest of the world. Listening to the Hotspot it seems part of the reason they may not publish most of their games for english markets is because of how they may be recieved. The games in Japan seem to be kind of weird so they most likely wouldn't do as well in other markets as they would in Japan so the development cost etc, wouldn't be worth it.

Those are my guesses anyway. Supply vs. Demand, vs. Resources.



Edited on Feb 26, 2008 11:58 am PT

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Forums - The Monkeys Writing Shakespeare Union Board - Uneven Global Games Distribution