If the Sims 2 botherd you because there were so many needs you could barely advance the plot then Urbz is for you!
Sure you don't have a million and one things to make you an individual, but you also don't have a million needs to fulfill. There is less focus on keeping your needs met, and more on interactive game play, it forces you to 'socialize' so that you can raise your reputation, and as much as I dislike stereotypes in real life, i enjoyed being able to dress up my 'urb' to meet all the different groups demands, to try and fit in. Perhaps this would be my guilty pleasure and why I thought i wouldn't like the game, because i've always the groups who expected you to conform. With the urbs you can play with all the different styles, and find something that appeals to you in each suburb.
The only problem i have with the game is that since you have to change sections of the games so many times, it takes quite a while to load each screen....which is true for any SIMS game, but you are using that a lot in The Urbz