"This game is life ruiningly fun"- Homer J. Simpson.
The ultimate reason why everyone plays it is because they are so excited to have a new character or building in their town. If you don't use real money to get the donuts then it gets boring after a while. Players will feel a big satisfaction once they have completed a task, a building has been constructed or a new character has just been put into your town. With a huge range of characters, this game is what all Simpsons fans or 'build your own town' games fans really need. A good point about this game is that there is a sense of creativity in the way that you design and put together your town. You might have a lot of rides in your own Krustyland, you might want to make your Springfield heights better then your normal Springfield or even not put down any of the buildings that don't have a character included. With great cartoon graphics and a not so annoying but easy to understand tutorial, this game stands out among the other town building games.