OP, this is EA. They don't think your paltry $60 initial investment, nor your subscription fee (which used to be justified) entitles you to character appearance options! Things like attractive creation options are not just going to be given away, how will the poor studio survive?
Welcome to the modern MMO, where players are treated as a "mark" by the greedy corporate monsters running them to be fleeced, deceived, milked and coaxed out of every penny possible.
Games are created now simply to funnel players into RMAH, or cash shops or other RMT. They are not even trying to disguise it much anymore as apathy makes gamers just accept it as inevitable. There is no game makers left, only con artists, flim-flam marketing men, and board rooms pressuring the studios to "put the damn thing on the shelf already".
They want it all, there is no pretense left. Buy a box, pay a subscription, buy better stuff from our item mall, get no compensation in the inevitable switch to F2P.