Style Savvy Trailer Impressions

Every press conference at the Electronic Entertainment Expo so far has demonstrated at least one game aimed at the female teenage audience. Nintendo's contribution to this growing genre of tween games is Style Savvy, a Nintendo DS game that will let you run your very own fashion boutique.

The trailer showed the DS on its side, with a girl displayed on one screen and options displayed on the touch screen. It seems like you'll be playing with a virtual dress-up doll but with access to more than 10,000 items of the craziest and latest fashions. You can compete in runway contents with up to three friends to show off your trendiest outwear and even shop in other players' boutiques. Customization also seems to play a large role, so the possibilities are endless.

Style Savvy is aimed at the tween to 20-something audience and will be released at the end of the year.