Played through the majority of the demo, this game reminds me of the old Spec Ops games and not in a good way. The game isn't bad by any means, but in almost every category it screams mediocrity. The premise is cool, but other than that I don't see any sort of innovation anywhere and I've seen everything done better elsewhere. The graphics are pretty good, but aside from the scale it isn't trying anything too difficult. There seems to be little destruction in the environment, I'm not seeing any insane particle effects or anything, and while the scale is nice, you're being funneled down pretty linear level design. While I like the aesthetic of the area, it's a very limiting set up in that with the city being all under sand, even compared to games like Crysis 2 taking part entirely in New York, at least not everything was orange. I just see the same look getting old after a while in terms of multiplayer and them being limited to Dubai. Despite how far fetched the story is, at least Call of Duty and Battlefield have multiple locals to build multiplayer maps that fit with the story.
Other than that, I found the gunplay, cover system, enemy AI and team controls to all be pretty uninspired. I don't see anything new being done here outside of the core setup of being in Dubai during a sandstorm. While Battlefield spoils on this account, the sound of guns and explosions fell sort of flat on my ears. Overall I can't leave with an impression other than the fact that this is a cover shooter, which means it's going up against Max Payne 3, Gears of War 3 and Uncharted 3. MP3 isn't out yet but Max Payne has not disappointed in the past, and even just Gears 3 and UC3 are some of the best games out right now, and even with a little bit more age they are both graphical showcases to this day for console visual achievement. The story doesn't seem that interesting to me either, and the demo didn't give me the impression it was going to be conveyed in a way I would care about it at all. Also, considering you are "Spec Ops", they should incorporate some more bleeding edge technology into your arsenal (one of the only pages I'd take from MW3) and let you use some in-developement or newly adopted weapons instead of the same M249 and M4A1 that you use in every modern shooter since at least Counter-Strike.