Sports Fans vs. Sports Gamers

The official tagline for EA SPORTS™ upcoming Madden NFL 10 is "fight for every yard," but we're more partial to something lead designer Ian Cummings told us during a recent EA press event in New York City: "Everything about this game bleeds football." Now, that quote might not surprise Madden fans--this is a football game, after all--but, from what we've seen of the game, it's indicative of the level of focus on display from the EA Tiburon development team. While last year's game put a big chunk of work into successful presentation upgrades, for Madden NFL 10 it seems that more effort than ever is going into improving the play in between the hedge marks...