Shenmue creator steps down at Sega

Yu Suzuki, designer behind OutRun, Virtua Fighter, and more, has vacated position of R&D creative officer; will stay with company in diminished capacity.

By 2003, Sega designer Yu Suzuki had already left a mark on the gaming industry worthy of induction into the Academy of Interactive Arts and Sciences Hall of Fame. Best known as the creator of the Virtua Fighter and Shenmue series, Suzuki was until that point a prodigiously successful developer, responsible for many of Sega's biggest franchises.

Since the time of that AIAS honor, the designer has been out of the industry limelight, most recently appearing to promote Shenmue Online, the now-shelved massively multiplayer online role-playing game counterpart to his series of adventure games. So low was his profile that last year, Sega of America CEO Simon Jeffrey mistakenly told Gamasutra that Suzuki was no longer an employee of Sega at all.

Suzuki's retreat from the gaming world is apparently continuing, given that this week Sega parent company Sega Sammy announced that the designer has stepped down--the publisher used the word "retired"--from his position as a R&D creative officer with the company. However, he isn't departing Sega entirely.

A Sega of America representative confirmed for GameSpot that Suzuki will stay on with the publisher in a diminished capacity, continuing on as manager of the R&D department for Sega's AM Plus division. To date, AM Plus has released a pair of Japanese arcade games, the touch-screen fighter Psy Phi and the character-driven racer Sega Race TV.

The early part of Suzuki's career was marked by a succession of arcade classics including Space Harrier, Afterburner, and OutRun. However, the developer grew more experimental in later years, devoting time to projects such as the Ferrari F355 Challenge arcade game. The monstrous machine was eye-catching, with three screens to provide players with better peripheral vision, but its laser-like focus on simulating driving a single model of car in painstaking detail limited its mass appeal.

Then there was the wildly ambitious Shenmue series. Although it attracted a hardcore fan base, the first two Shenmue installments were not commercially successful, and a planned third game in the series never materialized. Although it has been more than six years since the North American release of Shenmue II, rumors of a new third game in the series pop up from time to time.

For more on the creator's work, check out GameSpot's 2002 video review of Shenmue II for the Xbox:

236 Comments

  • ExHaseo

    Posted Nov 19, 2009 4:41 am PT

    12 pages of people saying they want Shenmue 3. And that's only on one website, for one article about the maker, not even the game itself. Yet Sega still refuses to make it. Seriously, Sega needs to, everyone knows it will sell. Not to mention it's just wrong to leave out an ending.

  • Odnomiar

    Posted May 20, 2009 4:20 am PT

    I still remember the first time i played Shenmue, a highly influential title. I honestly beleive, if there was no shenmue, there'd be no fable. It deserves an ending. One day, we will have the answers to that, rather mystifying, conclusion.

  • ShenmueAddict

    Posted Apr 9, 2009 6:47 pm PT

    we waiting shenmue 3

  • melo_211

    Posted Apr 8, 2009 10:49 am PT

    As naive as it sounds....one day....one day...Shenmue 3.......one day...

  • SteelTiger360

    Posted Apr 8, 2009 1:04 am PT

    I hope the Shenmue series doesn't stay shelved or discontinued there's a lot of potential left in the story plus the MMO was a pretty good idea and a step up from that godawful matrix one (you know the one I'm talking about) .

    Though he did do some pretty promising work so its about time he did step down, with all the sad faces around here I wonder how Nintendo fans would react if Miyamoto ever retired.

  • Sanada_Sasarai

    Posted Apr 8, 2009 12:24 am PT

    well cya later Shenmue 3....:'(

    @damaster101 yes it is, im about to finish it again.... NOOOOO i will crush you lan di one day!!!!

  • Ohno_Kateh

    Posted Apr 7, 2009 7:37 pm PT

    Oh noes

  • LindBergh2007

    Posted Apr 7, 2009 4:13 pm PT

    garey017. Shenmue will never be brought by another publisher. SEGA isn't going to waste time selling it to another company that doesn't know what they're doing.

    Suzuki has stated that he hopes that there will be a finale of the Saga. But since he's retiring, someone else will have to produce the game for him. Also in more info about RingEdge and RingWide I've found, SEGA has said that they plan on offering the NEW arcade hardware to other 3rd party publishers much like Naomi which of course became Dreamcast. Which now fuels more fire on SEGA returning to the console market. Interesting enough the RingEdge and RingWide can actaully lower production and development costs on software. http://www.andriasang.com/e/articles/2009/02/20/sega_unveils_ring_arcade_boards

  • Slagar

    Posted Apr 7, 2009 3:43 pm PT

    It's really unfortunate the path Sega has gone down for many years now. It's still hard to accept the Sega of old is gone and never coming back.
    Take care Suzuki-san! Your work was truly inspirational, and has created fond memories for many people out there. To me, Shenmue was a dream fully realised, and it's a shame it will never see the completion it deserves.

  • valcrist09

    Posted Apr 7, 2009 10:28 am PT

    Shenmue 1 was amazing for its time.

  • kaziechameleon

    Posted Apr 7, 2009 7:30 am PT

    i'd love to see a franchise like shenmue reiterated in modern technology with decent voicework, the story is so compelling.

  • tidyspidey

    Posted Apr 7, 2009 5:59 am PT

    Nooooo!!! I have such unresolved Lan Di issues - one day he'll pay!!!

    Very sad day for Sega, but then at least he's still there, even if in a diminished capacity. One day Shenmue will return..... I hope

  • landisan

    Posted Apr 7, 2009 2:44 am PT

    I have been a huge Shenmue fan since it's release, and I am saddened today for yet another poor turn of events has occured to hinder my chances at getting revenge on Lan Di.

  • Swampthing

    Posted Apr 6, 2009 5:24 pm PT

    There's got to be more to the story. I'm getting an odd feeling that Suzuki was forced out.

  • ChiefFreeman

    Posted Apr 6, 2009 1:34 pm PT

    that's pretty sad when the Sega Pr guy didn't even know he still worked for the company. He seems to only be a figurehead at the company now, much like Miyamoto at Nintendo.

  • garey017

    Posted Apr 6, 2009 1:16 pm PT

    Lindbergh, I respectfully disagree. It's clear that Sega isn't going to do anything else with Shenmue. So if another publisher offered them $$$ for the rights to make Shenmue III, I don't think there's any way they'd turn it down. They'd really be losing nothing, and making $$.

  • LindBergh2007

    Posted Apr 6, 2009 12:20 pm PT

    garey017. Shenmue will never be brought by another publisher. SEGA isn't going to waste time selling it to another company that doesn't know what they're doing.

    Suzuki has stated that hee hopes that there will be a finale of the Saga. But since he's retiring, someone else will have to produce the game for him. Also in more info about RingEdge and RingWide I've found, SEGA has said that they plan on offering the NEW arcade hardware to other 3rd party publishers much like Naomi which of course became Dreamcast. Which now fuels more fire on SEGA returning to the console market. Interesting enough the RingEdge and RingWide can actaully lower production and development costs on software. http://www.andriasang.com/e/articles/2009/02/20/sega_unveils_ring_arcade_boards/

  • melo_211

    Posted Apr 6, 2009 11:50 am PT

    I will forever wait for Shenmue 3...the series is my favourite of all time...

    @damaster101 - Yes dude! It is! I was so happy when I found out it was, I bought it right away!

  • BigDaddy973

    Posted Apr 6, 2009 10:15 am PT

    I loved Shenmue, and the sequel was pretty good, but the original was outstanding!

  • Timoteus_X

    Posted Apr 6, 2009 10:13 am PT


    Is all I can say on the matter.

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