EA predicts $6 billion in sales by 2011

By Luke Anderson, GameSpot UKPosted Feb 13, 2008 10:24 am PT

Publisher expects 71 percent revenue growth over next three years riding new installments in Sims franchise, expansion of Burnout, Skate, Need for Speed, Madden.

Electronic Arts CEO John Riccitiello is confident the company's revenue will jump significantly on the back of new properties and the overhaul of existing franchises. At an analysts' meeting yesterday, Riccitiello set a revenue goal of $6 billion for the company in fiscal 2011, with at least $900 million coming from digital revenue streams like downloadable content, subscription fees, and in-game advertising. That represents a growth of 71 percent over its 2008 fiscal year revenue, which it expects to hit roughly $3.5 billion.

To help it achieve that goal, EA is banking on the growth of existing franchises including Need for Speed, The Sims, Burnout, and Madden NFL. Equally important to the plan is the publisher's recently created or acquired intellectual property such as Skate and BioWare's Mass Effect.

Some of the steps the publisher is taking were revealed elsewhere in the company's daylong analyst conference. Burnout and Skate games are getting new releases by April 2009, and The Sims franchise will continue to expand. The publisher announced MySims Kingdom and MySims Party for the Nintendo Wii and DS, expected in the fiscal 2009 third quarter (this coming October through December) and fourth quarter (next January through March), respectively. In addition, MySims for PC is due during the holiday season, and SimCity Creator and Sim Animals have also been named.

Other new announcements made by EA yesterday included a release date of September 7 for Spore (and possible PS3 and Xbox 360 versions), Mass Effect coming to PCs and the reinking of its NFL licence until 2012.

EA's shares jumped more than 5 percent to close the day at $48.85 on the back of its analyst meeting.

64 Comments

  • DoomtheGrav

    Posted May 29, 2008 9:13 pm PT

    This article's lack of spore is unsettling.

  • mrkame16

    Posted May 7, 2008 7:16 am PT

    4 more years of the same ol Madden...i bought 08 i not buying 09, its the same game with a different cover and roster, dont be fooled people! thats how Ea has been getting over on us the gamers. they take the same game every damn year and add a little something different and call it all new!! thats BULL

  • SU1C1DAL1D1OT

    Posted Apr 13, 2008 5:30 pm PT

    HELLO? SPORE??? Going to be an Awsome game, EA is good in some ways....

  • RockstarDX

    Posted Mar 29, 2008 2:43 pm PT

    Oh yeah, they will when they buy out every other company out there instead of making good games.

  • efc91

    Posted Mar 5, 2008 10:45 am PT

    Thats cool more Skate and Burnout

  • xxLordDavidxx

    Posted Feb 26, 2008 12:04 pm PT

    So basically:

    "EA are greedy, they want to make money not to make good games".

  • tsiper

    Posted Feb 19, 2008 10:07 am PT

    That sucks I was really hoping 2K sports would be able to make a NFL game some time soon Madden sucks!!!!!! AHHH looks like another long stretch of mediocre football games for the next 4 years! I really hope EA gets its but in gear and fixes Madden!

  • siiixon

    Posted Feb 15, 2008 10:26 pm PT

    i'm not so sure, this days they forget thats its not about mass production but quality... every freaking game is the same and has nothing new to offer... i sure as hell not gona buy games that bore me

  • erikkup

    Posted Feb 15, 2008 11:59 am PT

    Geez it is hard enough to predict a couple of quarters out much less 3 years. They are just trying to affect their stock price now.

  • ChudWarrior

    Posted Feb 14, 2008 9:51 pm PT

    Greeeeeeed!

  • thekey

    Posted Feb 14, 2008 1:24 pm PT

    Now I know why EA is so evil. Trip Hawkins, the founder of EA was the laughing stock of the video game world back in 94.(They also founded 3DO studios he also was the founder of Panasonic's 3DO console as well) Now he and his awful company is trying to take over the world.

  • Xgouse

    Posted Feb 14, 2008 10:35 am PT

    I really doubt its going to be NFS if its anything like the last one.. I dont know but to me I think NFS is being played out... um yeah smoke and crashes finally... but where's the fun at it's almost a simulator from what i can see... to many of them already... just keep it fun and a rush like all the other 10 games... lol (been a fan since NFS so ) i just hope they get better instead of going down hill like they seem to be... thats my opinion I could be wrong... About the stocks good luck I know MAdden will helps... I also think Spore is going to help also... Anyway im sure i'll get a post saying i should post them some where else but whatever... I dont want to... jk... laterz...

  • theKSMM

    Posted Feb 14, 2008 9:44 am PT

    Maybe I should snap up some EA stock real quick...

  • currere

    Posted Feb 14, 2008 9:23 am PT

    just what we needed, more in-game advertising from EA...

  • ChuckNorris82

    Posted Feb 14, 2008 7:24 am PT

    WOOOOO!!!!!!!! Yeah sexy!!! Mass Effect, Mass Effect!! 6 Billion.........dang

  • Sins-of-Mosin

    Posted Feb 14, 2008 6:39 am PT

    What you mean coming back? A new Burnout game came out this month or last month. Anyway, it's nice when a big publisher helps out the small companies but when they start buying up all the great developers, it's time to get worried. People, EA is getting near a monopoly, I can't wait till they get broken up.

  • kono11

    Posted Feb 14, 2008 4:19 am PT

    Hey! Very cool!

  • IIBlackknightII

    Posted Feb 13, 2008 11:19 pm PT

    Cool Burnout is coming back.

  • KamuiFei

    Posted Feb 13, 2008 11:13 pm PT

    If people would just smarten up a bit, and not buy the annual crap EA puts out just for updated rosters, maybe they'll take a hint. The only game thats even remotely worth looking at from EA is Dead Space, because it's actually something new from them.

  • kothgilmofo

    Posted Feb 13, 2008 10:39 pm PT

    I wish skate 2 was coming sooner

Madden NFL 08 Quick Links

Summary | Reviews | News | Previews & Features | Images | Videos | Downloads | Answers | Hints & Cheats | Forum | Check Prices

Check Prices: $2.25 – 29.99

Amazon.com $29.99 SHOP ›
Glyde $2.25 SHOP ›
Deep Discount.com $28.99 SHOP ›
advertisement
advertisement
Click Here

Tags

ea   electronic arts   sales   2011   6 billion   billion   bioware   burnout   by   ds
Madden NFL 08 Boxshot Enlarge the boxshot
Madden NFL 08

Game Stats

Full Game Details »Close
Also on

Games you may like…

Users who looked at content for this game also looked at these games.

See More Similar Games
advertisement