Analyst: Don't expect Bully 2

Critically acclaimed game didn't sell enough to warrant a sequel, says Wedbush Morgan Securities' Michael Pachter.

One of the frontrunners for PlayStation 2 game of the year was the well-received (and in some minds, controversial) Bully from Rockstar Games. The publisher fended off critics of its prep-school survival story to release a finalist in many critics' "Best of" lists for 2006, including GameSpot's Game of the Year.

Gamers looking forward to steering the destiny of Bully protagonist Jimmy Hopkins through another year at Bulworth Academy may not want to scope out back-to-school sales just yet. According to Michael Pachter of Wedbush Morgan Securities, Bully fans should not expect a sequel.

Citing sales performance for the game, Pachter flat-out told GamePolitics.com, "I would NOT expect a sequel [to Bully]." (emphasis in original.)

Pachter estimates that the game will create revenue of about $24 million before it's off store shelves, and that the three-year development time cost about $15 million. Including other expenses, the analyst predicts that Rockstar will do no better than break even with the game.

When asked for comment, a representative from Rockstar Games told GameSpot, "Rockstar does not comment on rumors or speculation."

306 Comments

  • SANE-MADMAN

    Posted Apr 28, 2009 1:06 pm PT

    They better make a sequel. The sales will definately be better cos the news of its greatness will have spread

  • yichun4

    Posted Apr 12, 2009 1:24 pm PT

    Ahh crap if there isnt a sequal I am gonna go mad

  • welshy023

    Posted Jan 30, 2009 3:02 pm PT

    It's only because they changed the name to canis canem edit. Who would buy a game with a name like that?

  • JWRask

    Posted Nov 5, 2008 7:53 am PT

    Just saw this. Too bad. I just beat the story mode and am working on all the extras. It would be a great new IP for Rockstar. I think they did a poor job porting it to the PC, which is going to hurt further potential sales.

    It was a great game though.

  • lol-patrol

    Posted Aug 28, 2008 3:56 pm PT

    they doubt the sales, yet they think this year it can survive on 3 more consoles?? they must have some hope in ths game if they can do that. perhaps if sales go up with the game on the other 3 platforms it would justify a sequel? it has been recently said by analysts that they didnt excpet the game to sell this well and that now a sequel is unlikely but not impossible. everyone who bought it loved it. Bully 2 a year on would be fantastic, a little bit harder, with a bigger world, all the characters in it were amazing. Let Gary have revenge!

  • bigd575

    Posted Jul 24, 2008 5:34 pm PT

    I hope there will be a bully 2 rockstar shouldn't give up on it they didn't on the gta series.

  • DarkShadow2500

    Posted Jun 16, 2008 10:23 am PT

    It would be cool if they do something similar to GTA. Like let you play with a very different character, with a different personality, more cliques, and most importantly a whole new school! It would be amazing.

  • PSX-man

    Posted Jun 4, 2008 11:43 pm PT

    If Rockstar could make tons of GTA sequel, why can't they make one single Bully sequel?! (or maybe more than one)

  • Mutantfrog16

    Posted May 24, 2008 8:29 pm PT

    NO!!! there HAS to be a sequel!!! I just bought the game two days ago and I played it like mad and I beat it today! It's AMAZING! I just couldn't stop playing it!! give some nerds some wedgies or hide out in a tree and snipe some jocks with your sling-shot! It's SWEEET! COME ON! BULLY 2!!
    JIMMY HOPKINS, YOU'RE OUR ONLY HOPE!!!

  • djones5

    Posted Apr 2, 2008 1:08 pm PT

    i refuse to believe this.

  • A_Keenan

    Posted Jan 4, 2008 3:28 pm PT

    We want Bully 2!!!

  • slasher564

    Posted Dec 30, 2007 4:13 am PT

    No more jimmy hopkins?

  • Parker82

    Posted Dec 18, 2007 4:02 pm PT

    Bring back bully

  • JNU13

    Posted Nov 3, 2007 9:43 am PT

    guys this A hole is always wrong!! He said my beloved Manhunt sold bad but yet it is a greatest hit and has a sequel!

  • Drakboy90

    Posted Sep 5, 2007 5:14 pm PT

    Oh this is bull(y) $#@! man!They gotta roll out a bully 2. i meen,everyone who got bully,loved it!So they would have to sell well with another big fight of the best school hero,Jimmy hopkins.They need to release another bully game!And if not,im gonna put my foot up rockstar vancourvers totally awesome @$$!

  • VGLeo34

    Posted Aug 31, 2007 6:17 pm PT

    BUT IT WILL SELL GREAT WITH THE GREAT PORTS.
    BULLY 2 WOULD COME SOME TIME BETWEEN 08 OR 09

  • gangsterjc

    Posted Aug 12, 2007 4:51 pm PT

    yet there having one made 4 the 360

  • Desgardios

    Posted Aug 7, 2007 7:28 am PT

    The game is very good and it would have made the expected sales if Rockstar had chosen a better release date. They tried to sell bully at the release date of other next gen consoles, Wii and Play station 3. Think about it; would you buy this game for your old console or would you just save your money for a brand new next gen-console like the Wii or PS 3.Tsk ,Tsk, Rockstar should 've known better.

  • aman_garg2004

    Posted Jul 14, 2007 10:40 pm PT

    bully 2 should come out on ps2. and it would be even better if it comes out on all gaming console

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