Nintendo brought smiles to the faces of many fans with the release of its "Metroid Prime 3: Corruption" Wii channel last week.
It was a unique idea and smart way to hype the long-awaited third game in the first-person trilogy.
But the larger question is: What if this free downloadable preview channel is just the beginning?
Sales of the Wii have gotten off to a tremendously fast start - it won't be long before its numbers surpass the nearly 2-year-old Xbox 360. But by contrast, Nintendo has been slow and methodical about software upgrades for the console.
At launch, the Wii came with the Wii Shop channel to buy and download Virtual Console games, which has been a great moneymaker for the company.
Then over the course of the last few months, the Weather and News channels were added, followed by the Everybody Votes channel and the Internet Browser.
Not too long ago, Nintendo announced plans for a Wii Ware channel, billed as something similar to Xbox Live, through which gamers can pay to download new games developed specifically for the Wii. Indie companies in particular have expressed excitement about this idea.
Last week, "Mario Strikers Charged" debuted as Nintendo's first true online multiplayer game, and it works well.
And Friday was the release of the "Metroid Prime 3" channel, which clearly wasn't thrown together overnight - it was something Nintendo polished to a shine.
What I want to know is if Nintendo will be doing more of this in the near future. The potential is almost limitless.
In the "MP3" channel, Nintendo was able to give us preview movies streamed over the Internet and an interactive picture where clicking on the screen reveals a hidden image. It's not a stretch to imagine more movies being available for download or even demos of games.
Many in the video game industry were surprised by the Wii's success. They hadn't planned on it - witness Electronic Arts' admission that they had devoted few resources to developing Wii games, but created a whole new department for it after seeing the Wii's red-hot sales.
But it appears that Nintendo isn't tipping its hand just yet at what it has the ability to do on the Wii - and that's very exciting.