I think this is far from an accurate comparrison study, the creed shots looked like they just turned the contrast up, seriously look at those shots you can not tell me the television picture could be adjusted to make it look as good as the xbox picture. The ps3's looked bleach. 2nd point is that while they probably did use the same tv, although again they probably did not adjust for best picture. without doing that it would be like buying a frame for the scream painting but then deciding to pair it with the last supper, it just wouldn't look the same which is what we have here.