subyman / Member

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New Games for $39.99 says THQ

The price of games is a big issue for a lot of gamers. 59.99 for new games has been the norm for console gamers since this current generation launched. Recently, 59.99 has started to creep its way into the PC market which, to my surprise, has been awfully quiet about the price hike.

Announced yesterday, THQ says that is the wrong direction to go. They are seeing decent sales at 59.99, but the games really start to move as soon as they lower the price to around 39.99. However, by that time the game's hype has faded and the game is no longer in the minds of many gamers. To capture a larger audience THQ has decided to start pushing out games for only 39.99 a launch.

I'm really glad to see this happen. I know for myself the 59.99 dollar price is a huge barrier, mostly psychological. I feel somewhat guilty buying a game for 60 dollars that I may only play 6-10 hours. I normally buy only 2-3 games at full price in a year and those are only games I've been waiting a long time to get my hands on. 39.99 is certainly in the impulse buy range for me, especially at launch.

There is a catch though. THQ plans to push out more DLC to compensate. It is unknown whether they will cut the games into pieces or hold back content. This may sound bad on the surface, but in reality I think an ala carte type purchase would be interesting. Perhaps buy the MP or SP separately or purchase half the story and if you like it, purchase the rest. I usually only complete 50% of a game on average, so this could work out quite nicely. It could be a bad thing as well. Time will tell.

Hopefully this works for THQ, as the last thing we need in this economy are game prices going even higher. Check out the full story at: Here