One of the Great Kiwi Institutions has just announced a brand-new ARG, touted as the first 3D shooter on a pizza box...
"Kill Zombies. Win Prizes. Play the world's first 3D interactive game on a pizza box with Hell Pizza.
Zombies from Hell uses Augmented Reality technology to overlay the game's playing platform (a cityscape of Auckland, Wellington, or Christchurch) on top of a HELL double pizza box when the game detects that you're pointing your phone or tablet at the 'target image' (the specially designed image on top of the box).
For more info go to
All the ingredients for a satisfying gaming experience... if you live in Godzone! ;)
I know what I'll be having for dinner tonight.