When public order decreases in a certain province you get rebellions that rise up. Usually, the rebels wear the banners of the clan you conquered to take the province. Everyone gets their ass kicked the first time they try a campaign. Total War games have a very steep learning curve. If you're getting rebellions it's because you're not keeping an eye on public order. You need to make sure your rice paddies are providing enough food. Upgrade them if they're not. Also, keep a bigger garrison at your castles so repression will outweigh peasant dissatisfaction.
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