@gaminggolfer27: Well I think games like GTA have done it well. You "can" buy things but you don't really need to. I've bought ingame money on GTA cause having a chopper or an apartment Online gives value to the existing gameplay. The way Bungivision is doing it with your example is. "Hey we're going to put a soundbar on your new TV, you either buy it or your TV won't work the way it used to anymore". And honestly, if Destiny as a game gave me value for my money, maybe I would pay something every month..but the game doesn't. I'm saying they are asking a lot when there's better "TV's" out there :P.
I really like that they put a guy like Spencer in the front of Xbox. A humble aproach and high focus on GAMES, not hardware, TV, NFL this and that. If Xbox1 had been released as it is today, with the coming features to boot, maybe I wouldn't have jumped over to SONY. It's really thanks to us gamers that Xbox 1 is looking really great right now even if they may have lost some shares to the PS4. Maybe I'll buy an Xbox 1 in the future, right now I can't complain with my PS4 :).
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